Business

Mindpearl Fiji Rebranding

RANOBA BAOa SUVA Mindpearl is continuing growth not just in Fiji but globally. On Wednesday night, the global process outsourcing operations, unveiled its new look in a bid to better
25 Jul 2014 08:36

RANOBA BAOa
SUVA

Mindpearl is continuing growth not just in Fiji but globally.
On Wednesday night, the global process outsourcing operations, unveiled its new look in a bid to better reflect its business, people and organisations it represents.
The Fiji unveiling was done at Damodar Event Cinemas on Grantham Road with over 350 staff present with a new slogan – Our People, Your Brand.
Mindpearl Fiji general manager, Mark Mahoney, said the rebranding was a historic one and yet another significant chapter for the company.
“We’ve just had our 15th birthday and we thought it was time to reinvent ourselves and change the image we serve over the years to something more befitting our business has evolved into,” he said.
“We’re now a lot broader in the businesses we look after. We were originally a specialist in the airlines industry and we still have that featuring heavily in our DNA.”
“Now we’ve more evolved into industries such as the white management industry, telecommunications industry, the insurance industry with our customers that we serve and the retail industry as well.
“That embodies our fabulous people that come to work every day and represent our customers with distinction.”
What does the rebranding mean for Fiji, when asked?
Mr Mahoney said: “For Fiji it’s very exciting. Fiji has just won the Offershoring Destination of the Year through the European Outsourcing Awards.
“This is a perfect timing and a great plat forming to launch this new branding whilst we’ve got some limelight on the business and on the industry.”
Mr Mahoney said Fiji made up a very large component of their business and is their future going forward.
“We’re just looking forward to living the new brand and take the identity forward of Our People , Your Brand of Mindpearl into the future and for Fiji,” he said.

Rebranding process
The rebranding has finalised so far two of the four stages of the process.
“We’re now at Stage 3 which is grand unveiling internally. The large sign in our Kalabu building on Kalabu Tax Free Zone will change,” Mr Mahoney said.
“Our reception signage changes, all of the signage around of our building changes.”
Next Monday is the external launch. In this, things like website content, emailing outlook, letterheads, and business cards changes will be effective, he added.
Feedback: ranobab@fijisun.com.fj




Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper