Business

NewWorld opens IGA Franchise Branch in Lautoka

JYOTI PRATIBHA LAUTOKA NewWorld Lautoka store’s rebranding to IGA Lautoka NewWorld promises to bring with it an enhanced shopping experience for customers. The store has undergone a major multi-million dollar
02 Aug 2014 08:26

JYOTI PRATIBHA
LAUTOKA

NewWorld Lautoka store’s rebranding to IGA Lautoka NewWorld promises to bring with it an enhanced shopping experience for customers.
The store has undergone a major multi-million dollar face-lift, boasting three times the shopping space and more than 6500 products to choose from.
It comes as NewWorld continues to develop stores and product lines through its international IGA franchise connection.
The change in NewWorld’s Lautoka branch has come about amidst increasing competition amongst supermarkets in Fiji.
The stores’ previous floor selling space was 325 square metres, now its total floor selling space is 925 square metres nearly three times more selling space.
General manager Retail Operations, Peter Moore, said the Supermarket is part of NewWorld Limited chain that serves major towns and cities in Viti Levu and Vanua Levu.
“The refurbishment of the store is now complete. The store previously offered around 4000 products to its customer base,” he said.
“This has now risen to approximately 6500 lines from Fresh Foods Departments, General Merchandise and Dry Grocery segments of the store.
“We understand that consumer demand on greater varieties of product mix is vital as has been evident in IGA Votualevu Nadi, IGA Damodar City and that of our new IGA Nakasi store that will open in due course.”
Mr Moore said what was important for their consumers was to bring about change not only in Lautoka, but other outlets in the future.
“We want to offer consumers great customer service, product innovation and competitive pricing on all the services that we offer at our IGA NewWorld sites,” he said.
“The range of imported lines is selectively chosen by our merchandise team that brings a new level of excitement to those shoppers seeking a point of difference.
“With our promise to provide quality products at the best prices and service we are giving our loyal customers a state of the art supermarket at IGA Lautoka.
“Both dairy and frozen food products are available that project many lines that are unavailable elsewhere in Fiji, along with our unique IGA NewWorld BBQ Chicken.”
Mr Moore said they were confident that the new offer they provide at IGA Lautoka NewWorld will become a place of destination for consumers weekly shopping.
Feedback: jyotip@fijisun.com.fj




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