Business

Pasifika Communications going strong 20 years on

RACHNA LAL SUVA Pasifika Communications, a full service advertising agency and a media production facility, started off with only three staff in a rented office in the Wailada industrial area.
02 Aug 2014 08:20

RACHNA LAL
SUVA

The Pasifika Communications team outside their office yesterday. Celebrations were held at the Grand Pacific Hotel last night marking the 20th anniversary in a grand way.

Pasifika Communications, a full service advertising agency and a media production facility, started off with only three staff in a rented office in the Wailada industrial area.
And today, 20 years later, the company not only has 24 full-time staff, but also has its own building in Suva.
Pasifika Communications is celebrating its 20th anniversary this week.
Established in 1994 by business partners, Dale Hermanson and Glen Hughes, Pasifika has produced a wide range of TV ads, documentaries, jingles and many thousands of print materials over its 20-year history.
Mr Hermanson, who is the managing director in Fiji, said: “Ever since we began 20 years ago, Pasifika has been well known for the quality and consistency of our work.
“And we plan on maintaining that reputation well into the future.”
The company produces TV ads and other audio and visual materials that are very familiar to anyone who watches TV, listens to the radio or reads the newspapers.

Overcoming all odds
“It hasn’t always been a walk in the park,” recalled Mr Hughes, who is now the managing director of Pasifika’s sister company in Papua New Guinea.
“We’ve gone through coups, through cyclones, financial challenges and even unscrupulous competitors. But we’re still here and stronger than ever.”
Of all of the video production companies and advertising agencies in business in 1994, Pasifika Communications is the only one still operating and even expanding.
In late 2013, Pasifika opened up a sister company in Port Moresby, called Pasifika PNG.
Its client base is similar to the Fijian operations, including both commercial and non-commercial clients, though currently on a much smaller scale.
“We’re seeing a lot of potential for growth in PNG,” Mr Hughes said.
“And we’ve recently locked in a large client – Telikom PNG – so we’re looking forward to growing in that market too.”
Feedback: rachnal@fijisun.com.fj




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