Business

Technology – Growth potential in data products and services Vodafone Fiji’s Voice and SMS remain main revenue contributors, data revenue strongest growth

RACHNA LAL SUVA Vodafone Fiji sees new growth opportunities with data products and services. Connections and demand for internet-enabled devices including smartphones and tablets were some of the drivers of
05 Aug 2014 08:08

The Samsung Galaxy S5 is one of the latest high-end smartphones which has been introduced globally and in the Fijian market.

RACHNA LAL
SUVA

Vodafone Fiji sees new growth opportunities with data products and services.
Connections and demand for internet-enabled devices including smartphones and tablets were some of the drivers of Vodafone Fiji’s continued strong growth for the financial year ended March 31, 2014.
Vodafone Fiji closed the financial year with an increased net profit after tax of $39 million.
The company’s sales revenue increased by $7.3 million, anchored by voice and SMS which remains the main revenue contributions while data revenue showed the strongest growth.
This was highlighted in Vodafone Fiji’s parent company, Amalgamated Telecom Holdings Limited’s, Annual Report 2014.
ATH general manager, Ivan Fong, said while Vodafone took the difficult decision of recording a $69 million loss on disposal of its network in the last financial year, the impact of that has been made by the gain in operational efficiencies achieved.
“Voice and SMS remain the main revenue contributors while data revenue recorded the strongest growth,” the report said.
“Whilst voice revenue still accounts for a substantial percentage of the overall revenues, it is increasingly being challenged by ‘over-the-top’ smart phone applications.”
This is on the backdrop of global price reductions in prices for smart phones and tablets making the devices more affordable.
Despite this, Vodafone Fiji still maintains voice revenues in a highly challenging and competitive market.
Sustained voice call promotional campaigns throughout the year, and bundled offers helped in maintaining voice revenues whilst the addition of some new green field sites also contributed in acquiring new voice customers.
Twenty new base stations were commissioned during the financial period, increasing network capacity and coverage to boost network activity and drive airtime usage, Mr Fong said.
Feedback: rachnal@fijisun.com.fj




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