SPORTS

Fiji International is Smart Move: PM

Prime Minister Voreqe Bainimarama last night called PGA Australasia’s newest leg – the Fiji International – one of the smartest investment his Government has made in tourism and marketing Fiji.
13 Aug 2014 16:37
Fiji International is Smart Move: PM
Fiji Bitter Marist 7s tournament coordinator Koli Korovulavula (third from left), Marist Rugby Club president Lawrence Tikaram, Paradise Beverages general manager sales and corporate affairs, Joe Rodan (Snr), Paradise Beverages general manager, Mike Spencer during the official launch at the Paradise Beverages boardroom in Walu Bay, Suva, on January 20, 2021. Photo: Leon Lord

Prime Minister Voreqe Bainimarama last night called PGA Australasia’s newest leg – the Fiji International – one of the smartest investment his Government has made in tourism and marketing Fiji.

The Prime Minister spoke at the InterContinental Fiji Resort and Spa at the event’s official opening dinner for the tournament this Thursday-Sunday at the Natadola championship course.

He said: “Experience tells us that golf tends to attract visitors who come not only to play at spectacular golf courses like the one here in Natadola, but also to enjoy the many beautiful resorts, activities and attractions that can be found in our country.”

This event will market Fiji to some 400 million people from around the globe.

“While the growth of golf tourism depends in part on the development of more high-quality golfing facilities, it also depends on marketing the ones we already offer to golfers and their families around the world.

“To this end, we believe that the Fiji International will instantly establish Fiji as a top golfing destination in the region and further afield. My Government is very pleased that we were able to partner with the PGA to make it a reality. For us, it’s one of the smartest investments we can make in our tourism industry, the top foreign exchange earner in Fiji.

“To give you an idea of just how important the industry is: tourism provides employment to one in every three Fijians. “Last year, tourism contributed approximately 33.3 per cent to our GDP, and we expect this to grow even higher next year.”

“And beyond that, through the tournament’s partnership with the One Asia tour, we will be able to promote Fiji in even more markets throughout Asia.

The likes of Vijay Singh and Dinesh Chand join Nick Price, Liang Wen-chong, and Anirban Lahiri – as well as members of the Professional Golfers Association for the inaugural event in Fiji.

Mr Bainimarama said this event was an opportunity for golfers to see Fiji’s world-class facilities, beautiful natural surroundings, and some of the culture and traditions that make Fiji a unique place.

“And this is just the beginning. We have confirmed the Fiji International for the next five years with a guaranteed minimum prize purse of US $1 million.

“I would like to thank the PGA for the faith it has put in Fiji to hold one of its major events. Faith in our infrastructure.
Faith in our economy.  And faith in our people. The brand-value of the PGA, of course, also increases by partnering with Fiji.

Feedback: jyotip@fijisun.com.fj


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