SUNBIZ

MH Joins LTA To Fight Cause

An average of 50 people die on our roads annually and to combat this MH has taken up an initiative with the Land Transport Authority to fight the cause. The
13 Sep 2014 10:24
MH Joins LTA To Fight Cause

An average of 50 people die on our roads annually and to combat this MH has taken up an initiative with the Land Transport Authority to fight the cause.

The supermarket chain signed a contract with the regulatory body on Wednesday at the MH headquarters.

It would would see the household name brand use its various means of resources within its chain of supermarkets to advocate for road safety in the country.

MH director of Retail and Marketing, Kunaseelan Sabaratnam, said MH and LTA shared similar vision statements and they would work to build on these.

“One has a serving and the other has saving connotation,” Mr Sabaratnam said.

“MH carries the slogan ‘Serving Fiji since 1868’ while LTA operates under the motto ‘Steering Fiji Safely’.”

Their similarity, he said, was what MH would do to help to save lives.

“We are proud to be involved in this worthy course. We feel it’s our corporate obligation to put our hands up and help LTA to keep our roads safe,” Mr Sabaratnam said

“We are concerned with the number of deaths on our Fiji roads and this sponsorship has given us the opportunity to partner with LTA.’’

Land Transport Authority general manager Finance and Administration Semisi Tawake said LTA cannot fight road safety on its own and MH’s support towards the initiative would benefit immensely.

“We are fortunate to learn that we are not alone in trying to save lives on our Fiji road,” Mr Tawake said.

“We are extremely happy to know that a household name like MH is on board with us.

“We are on the same wave length trying to bring about some control on the continuous road accidents that are occurring on our Fiji roads.”

The initiative is part of the regulatory body’s facilitation in the Decade of Road Safety for Action 2011-2020 launched in 2011 with the ultimate goal of reducing road death toll.

Feedback:  ranobab@fijisun.com.fj

 



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