For the past few years, the standing lazy punchline about wearables has been something about awkwardly strapping a computer or a phone to your body.

Bay Area, Calif., startup Arubixs has designed a flexible screen phablet dubbed “Portal” which slides into a dual-strap arm cradle that extends about halfway up the forearm from the wrist.

It seems equal parts brilliant and ridiculous.

We’ve seen flexible displays like this for years now mostly as demonstration models at CES that never make it to market .

But this is the first design I’ve seen that’s built entirely around the flexibility of the screen.

“Current wearable offerings and even the new Apple Watch are just too small to text on or do anything really practical,” Arubixs founder Brandon Mairs said.

“This (Portal) is not just a wearable. It’s a smartphone you can wear. So when the phone is not in the cradle its just a thin 6-inch smartphone that’s flexible, water resistant, and shatterproof.”