NEWS

Post-Mortem On Polls

Some of the candidates in the Opposition parties who failed to make it to Parliament after the general election are searching for answers within their parties. The typical questions: What
03 Oct 2014 12:45

Some of the candidates in the Opposition parties who failed to make it to Parliament after the general election are searching for answers within their parties.

The typical questions: What went wrong? Did we get a fair share of party advertisements?

While the post mortem continues, here is some food for thought:

– FijiFirst invested heavily in its leader Voreqe Bainimarama. The rank and file understood that a vote for Mr Bainimarama is a vote for other candidates also. Most of the FijiFirst advertisements went to him. There was no dispute or argument about Mr Bainimarama getting the lion’s share of the advertisements.

The investment paid off. Candidates who failed to reach the threshold of 25,000 votes piggyback on Bainimarama’s high vote count. This strategy only works if  the leader is a popular public figure. It falls flat if the leader is not popular.

Some candidates from the other parties are questioning why their leaders got the biggest share of the advertisements when contributions to the party coffers were similar.

For example, towards the last week of campaigning, National Federation Party leader Dr Biman Prasad and to a lesser extent president Tupou Draunidalo dominated the TV and newspaper ads. In the SODELPA camp, leader Ro Teimumu Kepa featured in most of the party ads in the Fiji Times, radio and the TV.

– The election results show that voters wanted a strong decisive leader who they could rely on.

– They reveal there is no substitution for broad based-policies that cut out race and discrimination

– Equality is the buzz word now. It should be in all policies and development plans.

– There is no place for incompetence, complacency, mediocrity and corruption. The bar has been lifted and people’s expectations are higher. Pending public service reforms are aimed at achieving key Government objectives.

It feels so different now, like a breath of fresh air. The pace of development has been set from day one.

Feedback: nemani.delaibatiki@fijisun.com.fj

 




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