SUNBIZ

Tourism Market Remains Strong

The provisional data shows that the visitor arrivals for August 2014 totalled 69,632, an increase of five per cent when compared to the same month last year. The results validates
04 Oct 2014 14:38
Tourism Market Remains Strong
Acting Prime Minister and Minister for Agriculture, Rural and Maritime Development Environment and Waterways Mahendra Reddy with some women from the Senidilo women’s group and government officials at Saqani Village on December 13,2019. Photo: Selita Bolanavanua.

The provisional data shows that the visitor arrivals for August 2014 totalled 69,632, an increase of five per cent when compared to the same month last year.
The results validates that the tourism market in Fiji is still sturdy and it shows that our two source markets, Australia and New Zealand, remain strong.
Arrivals from Australia accounted for more than half the arrivals during the month and grew by 1.2 per cent.
Visitors from New Zealand grew strongly by 15.6 per cent to 16,480 during the same period while tourist from USA grew much stronger reflecting the increase in the number of flights as well as improvements in the US economy and strengthening USD.
Countries that recorded a declined in visitor arrivals included Canada, United Kingdom, South Korea, Rest of Asia, Continental Europe and Japan.
Fiji is mostly chosen for holidaying purposes which accounts for 80 per cent of the total arrivals.
The other visitation reasons is for family and friends at (7.2 per cent) followed by business purposes at (3.2 per cent) and other reasons which account for 9.6 per cent.
Tourism is Fiji’s major foreign exchange earner. The upward trend for the tourist arrivals remains positive and will not only boost the level of foreign reserves but also contribute positively to economic growth.
Earlier estimate of a three per cent growth in visitor arrivals is expected to be surpassed based on the current trend.
The industry will definitely look forward to the 2015 national Budget for support to take it to new heights.

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