SUNBIZ

YP Reddy Drives Cause For Cancer Victims Through Tanoa Group

A tourism industry tycoon is personally championing a social cause in support of the cancer victims. Chairman and founder of the Reddy Group and the Tanoa Hotel Group, Y.P Reddy,
09 Oct 2014 00:57

A tourism industry tycoon is personally championing a social cause in support of the cancer victims.

Chairman and founder of the Reddy Group and the Tanoa Hotel Group, Y.P Reddy, is one of the most prominent and successful business personalities in Fiji.

Yet he remains so grounded and passionate about such causes as he has personally driven many social and charitable causes for the group in the past for which he has always declined publicity.

Given the Fiji Cancer society needs funds to boost its initiatives to reach out to cancer patients, the Tanoa Hotel Group this year decided to support the organisation in the fight against cancer.

A memorandum of understanding has been signed between the two parties which extend the Tanoa Hotel Group’s commitment and support to the Fiji Cancer Society for the Pinktober initiative for three years.

The group has also come up with a special cocktail drink, the Pinktober Cosmo, to further boost its support initiatives towards the Fiji Cancer Society.

Personal involvement

Despite turning 80 years old in a month’s time, Mr Reddy personally brought down the car decals (vehicle branding part of the MOU), big posters and other branding pertaining to the sponsorship.

I must add that these items are quite heavy yet Mr Reddy didn’t hesitate to bring them down from New Zealand to Fiji.

Mr Reddy flew down on Monday to personally be part of the events leading up to the cocktail launch of Pinktober today.

Apart from the sponsorship, there is also a special announcement that Mr Reddy will be making today.

You will also see him donning a bright pink t-shirt throughout the day today.

Passion for such causes

Mr Reddy said: “My family and I have always been passionate about such wonderful causes.

“I am also very pleased that the staff of the group are just as passionate and share the family’s vision and passion.

“We don’t want any publicity or advertisement from our sponsorship. It is simply about creating awareness.

“We need to create as much awareness as possible because if we know about it, we can actually do something about it.

“The sooner one knows, something can be done and someone’s life can be saved. It is about detecting, treating and curing.”

Mr Reddy said what was needed was for the community to do whatever it can to minimise the threat and impact of this condition.

“We cannot ignore it and hope that it goes away. We cannot say that it will not take hold in one of our nearest and dearest. We can and must do more,” he said.

As a businessman, Mr Reddy also urges other businesses to come on-board and support such an important cause.

Feedback:  rachnal@fijisun.com.fj

 




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