Nearly every tech company wants in on the wearables game, but they can’t all be Google Glass or Apple Watches — not that they have to be.

But hey, here’s Toshiba — and it’s got a Toshiba Glass prototype to show off.

We’ll say this right at the start: this remains a reference product that the company’s showing off at CEATEC in Japan this week.

And yes, technical specifics (let alone a price) aren’t being discussed yet, but the vision for Toshiba’s eye-based wearable prototype is a gentle, predictable one.

The hardware is the combination of a tiny projector, attached to admittedly normal-looking frames.

However, there’s actually a special kind of one-sided reflective glass to catch the projection.

The projection module itself is kind of bulky, but actually lightweight… which is great, until you realize that this prototype requires a constant wired connection to work.

According to Toshiba, there’s no computational component in the arm, which primarily consists of a tiny projector and not much else. There’s no camera, rather Toshiba’s concept would act primarily as a notification system. The concept teaser (and accompanying projected images) offered glimpses of fitness tracker notifications, call reminders and a handful of business-based applications point towards security and warehouse use.

Feedback: rachnal@fijisun.com.fj