Medical Services Pacific (MSP), this week, has been distributing brassiere, commonly referred to as a bra – a woman’s undergarment that supports her breasts.

To mark International Day of Rural Women on Wednesday (October 15), MSP has been distributing bras to women in rural areas of Sigatoka.

MSP distributed bras to women in Lawai Village and to female market vendors and health clients at Sigatoka Town to mark the annual celebration.

Eleven boxes of the undergarment were donated by Fijian expats, Dr Temalesi McCaig and nurse co-ordinator Vunirewa Uuilakeba. This gift is in recognition of the lack of access many rural women face in regards to apparel shopping and finding affordable, comfortable bras.

MSP executive director Jennifer Poole said this month they would raise awareness on the importance of regular health checks to prevent breast and cervical cancer.

“Early detection is extremely important and provides an opportunity for effective treatment of cervical cancer,” Ms Poole said.

“The free bra giveaways are an added bonus to support women and girls who attend a cancer screening or a health check.

“We urge all women to take time to focus on their health this October.”

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