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The Nexus 9 Wasn’t Designed To Be An iPad Killer

The Nexus 9 wasn’t designed to be an iPad killer; it was designed to inspire Google’s Android partners to create one instead. Though you’d be forgiven for thinking otherwise: It
26 Oct 2014 00:09
The Nexus 9 Wasn’t Designed To Be An iPad Killer
Nexus 9

The Nexus 9 wasn’t designed to be an iPad killer; it was designed to inspire Google’s Android partners to create one instead.

Though you’d be forgiven for thinking otherwise: It was announced one day before the iPad Air 2 and mini 3, comes with a powerful 64-bit NVIDIA chip and will be competitively priced with Apple’s tablets.

But Alberto Villarreal, head of the Nexus 9’s industrial design, insists that this wasn’t the purpose.

“We wanted to accelerate the premium market for Android tablets,” Villarreal said.

“[The Nexus 9] has a lot of attributes and definitely will bring the quality for other companies to do better.”

The Nexus 9 had to be a shining example in much the same way that last year’s Nexus devices, the 5 and 7, showed manufacturers that it’s possible to create inexpensive phones and tablets that look good and perform well.

The team needed a partner with experience in creating premium devices, so it turned to HTC.

“We saw the One and really liked how their designs were very simple, focused on usability and removed things that didn’t need to be there,” Villarreal said.

“They have nice craft and precision details and materials.”

HTC handled the Nexus 9’s production and worked closely with Google on its design and materials.

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