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Bradley: Exporting Do’s In Global Market

Investment Fiji has urged exporters to take advantage of Government’s crucial policies and reforms to ensure better representation in the global market. Investment Fiji executive chairman, Truman Bradley, highlighted this
29 Oct 2014 12:52
Bradley: Exporting  Do’s In Global Market
Investment Fiji executive chairman, Truman Bradley. Photo: RAMA

Investment Fiji has urged exporters to take advantage of Government’s crucial policies and reforms to ensure better representation in the global market.

Investment Fiji executive chairman, Truman Bradley, highlighted this as the one-day 2014 Export Awareness Seminar was held at the Grand Pacific Hotel yesterday.

The seminar saw more than 50 participants mainly from the forestry, fisheries and agriculture export sector in attendance.

“Exports play a vital role in our economy and the global market is a highly competitive place,” Mr Bradley said.
“You, our Fijian exporters, get an opportunity to increase productivity and improve the quality of your products by participating in this global market place.”

But in order for exporters to exploit this opportunity then that, awareness, sharing of information and others must be created.

“This one day seminar aims to help Fijian companies increase their awareness on export opportunities as well as understand and evaluate the process involved in export and agriculture, forestry and fisheries products,” he said.

With Government and private sector investment infrastructure, Mr Bradley told exporters to make use of today’s ever changing technology to leverage on its advantage.

“ICT is the key to reducing the cost of doing business especially in the export arena,” he said.

“And current reforms within this sector has seen 4G become readily available across Fiji.”

He urged participants to also build on Government’s Fijian Made Buy Fijian campaign launched in 2011.

“The initiative not only creates the brand but presents quality, safety and high standards and also capitalises on the pristine images of Fiji and our people,” he said.

“The Government fully admires vital role exporters play in generating foreign exchange.
“Creation of employment and income for our people and realising the many challenges you our exporter continue to face.”

He noted: “Regardless of this, you have defied the odds and continue to grow and expand your business. As exporters you face a particular set of challenges.”

A similar seminar will be held tomorrow in the West at the Tanoa Waterfront Hotel in Lautoka.

Feedback:  ranobab@fijisun.com.fj



Laybuy it 5squares


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