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Fijian Tourism Development Plan On Track For Launch By Year End

The new Tourism Development Plan for Fiji is scheduled to be launched before the end of the year. Tourism Minister, Faiyaz Koya, spoke in length about the plan at Tourism
29 Oct 2014 12:59
Fijian Tourism Development Plan On Track For Launch By Year End
From right: Tourism Minister Faiyaz Koya, Tourism Fiji board directors Lawrence Tikaram, Josephine Smith-Moffat and chairman, Stefan Pichler, during the Industry Day. Photo: VARANISESE NASILASILA

The new Tourism Development Plan for Fiji is scheduled to be launched before the end of the year.
Tourism Minister, Faiyaz Koya, spoke in length about the plan at Tourism Fiji’s annual Industry Day yesterday at the InterContinental Fiji Golf Resort & Spa in Natadola.

Mr Koya said essentially, this was a five-year national development plan for the industry.

“This would guide all stakeholders to ensure the best and most efficient use of Fiji’s limited resources – minimising waste, redundancies and overlap,” he said.

“It’s about the right type of tourism facilities and services, in the right locations, at the right time.

“It’s about spreading benefits of the tourist dollar beyond the shores of Viti Levu and Vanua Levu through improved sea and air access.”

In the development of the draft plan, the Ministry consulted over 36 agencies, which included close to 100 individuals from the tourism industry, Government agencies and other stakeholders.

Ambitious goals
Referring to the goals hoped to be achieved through the plan, Mr Koya said: “These are ambitious goals, but with Government and the private sector working closely together, they are well within our reach.

“To achieve them, the Plan will provide a highly-focused approach to development, such as tourism-related infrastructure, incentives, policies and initiatives.”

A Steering Committee comprising of Government, industry and other stakeholders will oversee the implementation of the plan.
Also relaunched yesterday was Tourism Fiji’s international travel agent training programme, Matai.
This programme trains travel agents in Fiji’s key source markets to be “Fiji specialists” on selling Fiji as a dream destination to their customers.

Industry Day
A record 280 tourism industry stakeholders attended the annual Industry Day, an increase of 90 from the past year.
The Industry Day is an annual event attended by industry partners and all involved in the tourism industry.

Mr Koya assured participants of Government’s commitment to aggressive upgrade of road network, bridges, ports, water-supply and electrification to provide impetus for tourism industry growth.

“These initiatives and incentives are already producing results, with multi-million dollar hotel developments in the pipeline,” he said.

He used the Yatule Beach Resort refurbishment, Pearl Resort Marina development, Vunabaka project, Kokomo Resort in Yaukuve, Nawi Bay Resort and Momi Bay Resort as examples of a few.

“These projects will add at least 1000 new rooms to the current room inventory, and this augurs well with the forecasted 6 per cent  to 7 per cent growth of in-bound passengers by Airports Fiji Limited,” he said.

Mr Koya said the tourism Industry was not simply about tourists coming in, staying in hotels, and then leaving.

“It’s about encouraging them spending more time out of the resorts and more money on genuine Fijian products and services,” he said.

“This is where I will call on the industry to play a leading role to promote our Fijian products over cheap pass-offs that are sold as Fijian arts and crafts.
“Also to continue to strengthen its support for our Fijian Made, Buy Fijian Campaign.”

Feedback:  jyotip@fijisun.com.fj



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