NATION

Digicel Backs Pinktober

The master of wearing a pink ribbon on the month of October provides more meaning in the lives of the cancer patients that they are not alone in their struggle.
01 Nov 2014 16:25
Digicel Backs Pinktober
Minister for Women, Children and poverty Alleviation Rosy Akbar (sixth from left), while with Digicel staff in Suva yesterday. Photo: Ronald Kumar

The master of wearing a pink ribbon on the month of October provides more meaning in the lives of the cancer patients that they are not alone in their struggle.

These were the words of Minister for Women, Children and Poverty Alleviation Rosy Akbar, during the Digicel’s Pinktober morning tea at Kadavu House in Suva yesterday.

Ms Akbar said;  “In the past,  breast cancer was a disease spoken about behind closed doors and not something one would acknowledge in public.”

“Women had little support for the emotional consequences of suffering from cancer,” Ms Akbar said.

“Change is inevitable and the times of struggling and leaving in closed doors by the women should now come to a cease. It is about time we further strengthen on the communication and the awareness rather than thinking of the disease itself.”

Ms Akbar said they were thankful for the compassionate efforts towards cancer patients.

“Such noble efforts alleviate misery and discomfort in them and their families’ lives,” Ms Akbar said.

Digicel chief executive officer Maurice McCarthy said people should not only think of October as the month they stood by the side of cancer patients but continue their efforts all year long.

“We believe what is important is that people need to know that help is available and that if diagnosed early a life can be saved,” Mr McCarthy said.

He said there was a need to raise more awareness in order to detect, treat and cure the disease.

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