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Labasa Farm Fresh Growing Steadily

Labasa Farm Fresh Limited knows what it means to be determined. The company is an export, packaging and wholesaling company which has a single but successful market, Australia. It is
13 Nov 2014 08:04
Labasa Farm Fresh Growing Steadily
Labasa Farm Fresh managing director, Madhawan Reddy, with his products packaged ready for export. Photo: PENI DRAUNA

Labasa Farm Fresh Limited knows what it means to be determined.

The company is an export, packaging and wholesaling company which has a single but successful market, Australia.

It is entering the 2014 Westpac Prime Minister’s Exporter of the Year Awards for the third year now.

Despite having no recognition in the years it entered previously, managing director, Madhawan Reddy, said entering the awards has been a stepping stone for the company each year.

“We want to make the company famous,” Mr Reddy said on what motivated him to enter again.

“If it means entering a number of times to prove we can do it, then why not?”

The company started in 2011 and started exporting local vegetables like jackfruit, chillies and beans to his brother Vinay Reddy who owns the South Pacific Asian Foods in Australia.

Beginning with less than 10 tonnes of the produce in exports to his brother in Australia, Mr Reddy now exports between 10-15 tonnes per year depending on the demand.

“My brother’s company is very convenient for me because he knows where the market is in Australia and he arranges for other logistics,” he said.

“Because of Australia’s size, we know the market is there and the demand too is available. Our targets include Melbourne and Adelaide.”

Mr Reddy started the company with $25,000 in hand and while he did not wish to mention just how much he’s made, he assured the sales were ‘good’.

Feedback:  ranobab@fijisun.com.fj

 



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