SUNBIZ

Rosie China Fiji Charter Flights Open Opportunities, Says Pichler

The charter arrangement between Fiji and China by Rosie Holidays has been labeled as an excellent business opportunity. Fiji Airways managing director/chief executive, Stefan Pichler, said: “This offers us a
21 Nov 2014 07:46
Rosie China Fiji Charter Flights Open Opportunities, Says Pichler
Fiji Airways MD/CEO Stefan Pichler.

The charter arrangement between Fiji and China by Rosie Holidays has been labeled as an excellent business opportunity.

Fiji Airways managing director/chief executive, Stefan Pichler, said: “This offers us a chance to test a potential market as we continue to explore a new route in Asia from 2016.

“When Rosies approached us, we were very excited with the idea as this is in line with our Fiji Airways Five Year Strategic Plan.

“There’s growing interest for charters and we have a new charter business set-up within our Sales & Marketing Department.”

Fiji Airways currently operates 3 scheduled services to Hong Kong in a week. In February the service will be complemented with the charter operations into Shanghai.

Rosie Holidays has partnered with Fiji Airways, supported by Tourism Fiji, to operate a series of non-stop flights from Shanghai to Fiji in February 2015.

Rosie Holidays will be chartering a Fiji Airways Airbus A330 to initially operate two direct services in February 2015 Shanghai/Nadi over the Chinese New Year period.

Tourism Fiji acting chief executive, Ken Freer, also commended Rosie Holidays on this initiative.

“China is an important market for Tourism Fiji.  This service will help create new interest and additional visitor revenue for Fiji when it is much needed,” he said.

“We are working very closely with Rosie Holidays and China Tour Wholesalers to support this Shanghai charter and the scheduled Hong Kong services.  China is a good fit.

“A market that can help build occupancies, especially when we need the business in February and March.”

Mr Freer said the timing of these charter flights coincided with their upcoming plans to establish a Tourism Fiji office early next year in Shanghai.

The office would oversee their marketing and promotional activities across China.

Establishing a reputation

Rosie Travel Group managing director, Tony Whitton, attributed their success in China to the team led by their general manager, Eroni Puamau.

“Timing is important. Airlift is critical and finding the right people and developing strong relationships in the market, all of which Eroni has worked hard to achieve,” he said.

“He is ‘Mr Fiji’ to all our China partners and has established a strong reputation for Fiji in the market promoting the warmth of our people, the uniqueness of our culture and the beauty of our environment.

“Fiji also has a historical link to China with about three per cent of the population being Chinese.

This makes the availability of quality Chinese Cuisine a unique selling proposition over competing beach destinations like Tahiti and the Maldives.

“Availability of good Chinese Cuisine is an important requirement.”

Launch event

A VIP event to launch the service was hosted by Rosie Holidays in Shanghai on November 12 at the Twelve at Hengshan Road Luxury Collection Hotel in Shanghai.

It was well-attended by close to 100 VIP travel media and the key distribution partners for the charter flights.

In attendance was also Otto Gergye, Executive general manager Sales & Marketing for Fiji Airways and Fijian Government officials.

Complementing the launch was the VOU Dance Group, who were flown up from Fiji for the event. The group showcased the rich Fijian traditions and celebrated the diversity of our culture.

Feedback:  rachnal@fijisun.com.fj

 




Fijisun E-edition
Tanoa Waterfront Lautoka Fiji
Subscribe-to-Newspaper
Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: