MAGAZINES

Nissan Product Offensive To Propel Production To Record Levels In Europe

Fourteen new model launches and a total industrial investment of over two billion euros is set to propel Nissan’s European production to record levels in 2014, according to Nissan chief
03 Jan 2015 15:51
Nissan Product Offensive To Propel Production To Record Levels In Europe

Fourteen new model launches and a total industrial investment of over two billion euros is set to propel Nissan’s European production to record levels in 2014, according to Nissan chief planning officer and executive vice-president Andy Palmer.

High demand for Nissan products, plus a raft of new and revised vehicles, means that the UK plant is working round-the-clock and that Nissan’s plants in Spain and Russia are readying to produce multiple new models. Nissan built 675,077 vehicles in Europe last year, a number expected to be topped in 2014 as the company continues towards its goal of being the number one Asian brand in Europe.

“More Nissan vehicles than ever now have been manufactured, designed and engineered in Europe, and for Europe,” said Nissan Motor Corporation, Executive Vice President Andy Palmer.

“With input from Nissan Technical Centre Europe and cutting-edge design from Nissan Design Europe, we are building innovative products that lead their segments and technology and desirability.”

Last year was set to be led by Nissan’s Spanish and Russian operations.

In Barcelona, Nissan is gearing up for production of its second all-electric entry, the all-electric e-NV200, with the production version of this light commercial vehicle greeting the public for the first time at the 2014 Geneva Motor Show(GMS).

On the strength of its refreshed model line-up, Nissan now employs more than 50,000 people in its operations and dealer body across Europe.

Last year, some 80 percent of all Nissan vehicles sold in Europe were built in Europe, a region where Nissan has built more than 10 million vehicles in the 30 years it has been producing vehicles for 30 years.

And there’s more to come. Production has just started at its Avila, Spain, plant of the all-new NT500 light truck while the Barcelona plant soon will begin production of an all-new C-segment hatchback alongside e-NV200. Barcelona also is gearing up for the start of production of a new One Ton pick-up.

Russia, meanwhile, is preparing for the launch of the Datsun brand with two new models, while at the same time as increasing production of the Nissan Almera at Togliatti, an Avtovaz Alliance production facility.

Nissan at the GMS also showcases Nissan’s incredible diversity.

From zero emissions to the GT-R Nismo, Nissan is demonstrating an unrivalled passion for design, engineering and innovation. The Sunderland-built Nissan LEAF, now in its second generation, is the world’s best-selling electric vehicle with more than 100,000 examples sold globally.

“Our top-selling models backed by a phalanx of significant new launches will ensure than Nissan’s European production will reach unprecedented heights in 2014 and keep us on target to reach our goal of becoming Europe’s number one Asian brand in 2016,” said Palmer.

 

Subscribe to E-Edition
Fijisun E-edition
Rewa Fiji Dairy Ltd
Subscribe-to-Newspaper
Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: