MAGAZINES

Isuzu D-Max Awarded ‘Pick-Up of the Year’

For the second consecutive year the Isuzu D-Max has been named ‘Pick-Up of the Year’ by leading light-commercial-vehicle experts, VansA2Z.com. The award underlines the continued rise in reputation and popularity
17 Jan 2015 09:46
Isuzu D-Max Awarded ‘Pick-Up of the Year’

For the second consecutive year the Isuzu D-Max has been named ‘Pick-Up of the Year’ by leading light-commercial-vehicle experts, VansA2Z.com.

The award underlines the continued rise in reputation and popularity for the class-leading capabilities of the Isuzu D-Max. Launched in June 2012, the D-Max offers one of the widest model ranges along with class-leading fuel economy, emissions and towing capability. Sales in 2013 marked a record for the brand in the UK and confirmed its status as the largest D-Max market in Europe. In 2014, sales are already over 17% up on last year.

Commenting on the qualities of the Isuzu, VansA2Z.com, said: “We can certainly testify to the effectiveness of the D-Max. It’s designed as a workhorse rather than a Chelsea tractor and is just as at home on a farm or a construction site as it is parked outside a west end boutique. It should therefore come as no surprise that it has driven off with our pick-up of the year for the second year in a row.”

William Brown, Isuzu UK General Manager, commented: “Winning the award for a second year in a row is a fantastic accomplishment and is testament to just how well the D-Max has been received. Since its introduction, we have increased its towing capacity to a class leading 3.5-tonnes, expanded our fleet offering, and introduced new models including the special-edition Blade earlier this month. Watch this space, as there are more developments to come.”

Honours continue for all- new Isuzu D-Max

The Isuzu D-MAX continues to capture the imagination of automotive experts and fans alike as the amazing pick-up truck achieved yet another double this week.

Picking up an unprecedented sixth consecutive Asian Auto Fuel Efficiency Award, the Isuzu D-MAX remains the undisputed fuel efficiency champion among pick-up trucks but significantly too, it is the only vehicle to have won the award consecutively.

This year’s Asian Auto Fuel Efficiency award is the first for the all-new Isuzu D-MAX and further underlines the clear fuel efficiency message that is attached with all Isuzu products.

According to Daisuke Ishida, COO of Isuzu Malaysia, the consistent win of the Asian Auto Fuel Efficiency Award is testimony to the engineering prowess of Isuzu in developing engines that provide an exceptional blend of performance and dependability.

“As a leader in diesel engine technology, Isuzu is always striving to offer the optimum engine performance based on the vehicle’s design, work load and operating pattern. In the case of the Isuzu D-MAX, customers are getting one of the most well-balanced vehicles on the market,” said Ishida.

“To be unbeaten over six consecutive years and through two generations of Isuzu D-MAX models truly emphasizes the sheer commitment of Isuzu that ensures customers enjoy one of the most fuel efficient motoring experiences,” added Ishida.

 



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