New York: A stylish Cavalier King Charles Spaniel with a large social media following has landed her first major fashion campaign.

Toast, a toothless dog with a drooping tongue and more than 155,000 Instagram followers, stars in Karen Walker’s summer 2015 eyewear campaign alongside Ms Walker herself.

The popular pooch – who has received support from a number of the fashion industry’s elite, including Lucky editor-in-chief Eva Chen and Man Repeller blogger Leandra Medine – was rescued from a puppy mill in 2011 by Josh Ostrovsky, a 29-year-old New York City comedian who goes by the name ‘Fat Jew’. and his wife, Katie Sturino.

The campaign sees Toast modelling various sunglasses, both by herself and alongside the designer; in fact, several of the images show Ms Walker and her canine companion sporting the same shades side by side.

The New Zealand native, 44, announced that Toast was the latest face of her brand in an Instagram post Sunday, writing: “This gorgeous redhead’s story is a true Cinderella one. She was discovered living in cruel circumstances, rescued, and quickly rocketed to fame thanks to her wonderful looks.”