SUNBIZ

Customer Spends $31 To Win $68,000 Car

Sereana Cerelala-Rokoika was still in shock when she arrived at MHCC Suva to receive her grand prize of the Hyundai Veloster sports car yesterday. This brought MH and Vodafone Fiji’s
08 Feb 2015 10:28
Customer Spends $31 To Win $68,000 Car
Sereana Cerelala-Rokoika seats beaming in her brand new Hyundai Veloster yesterday with Carpenters Fiji Limited retail and marketing director Kunaseelan Sabaratnam (left) and Vodafone Fiji manager sales and dealers Avichal Prasad (middle)at MHCC yesterday. Photo: RANOBA BAOA

Sereana Cerelala-Rokoika was still in shock when she arrived at MHCC Suva to receive her grand prize of the Hyundai Veloster sports car yesterday.

This brought MH and Vodafone Fiji’s 10-week Jolly Holly Promotions to a close with 5100 winners walking away with something worth their spend.

Mrs Cerelala-Rokoika, a committed MH customer, spent only $31.12 to win the vehicle which costs $68,000.

It took a bit of time to absorb the words communicated to her by Carpenters Fiji Limited retail and marketing director Kunaseelan Sabaratnam.

Her initial reaction was ‘You’ve got to be joking’ and then with a final decision to drive from her Samabula residence to bear truth to what was in store for her.

“When my daughter answered the phone and she told me I had won a car. But I told her to hang up thinking it was a prank call,” she recalled.

“Then when I spoke to Kuna, and I know that a man with a position like his would not to joke about something like this.”

When asked what she would do with the vehicle, she said firmly: “I’m keeping it.

“My husband can keep the Toyota Hilux and I can keep this one!” she said as hundreds stood with keen interest obviously envious of Mrs Cerelala-Rokoika.

Between the partners, MH and Vodafone, a total of $350,000 was invested to round up the promotions which was seen as the biggest one on the two companies’ calendars.

About 500,000 entries qualified for the promotions.

Vodafone general manager sales, Rajnesh Prasad said the partnerships with MH would continue.

“The public can expect something bigger and better and something greater when we join hands together.

“For Vodafone and MH we’ve had a long partnership together and we will continue doing so in the future.”

As for MH, as far as the promotions were concerned, it strategised on the retail and entertainment sector which had become their biggest strength.

Their biggest promotions yet is to be launched in June with details to be announced in due time.

Mr Sabaratnam said: “So we tend to come out with a lot of campaigns. If you look at our calendar you will see from January to December we are always running campaigns.

“We are very appreciative of our customers. And this is another way of thanking them.”

Feedback: ranobab@fijisun.com.fj

 




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