SUNBIZ

2014 Labelled Landmark Year For Film Fiji

The past year proved to be a landmark year for the film industry with an unprecedented 52 foreign productions shot on location in Fiji. From these productions, over $60 million
10 Feb 2015 09:31
2014 Labelled Landmark Year For Film Fiji
The poster of a Chinese feature film shot in Fiji.

The past year proved to be a landmark year for the film industry with an unprecedented 52 foreign productions shot on location in Fiji.

From these productions, over $60 million of new economic activity was generated for Fiji.

This boosted the local economy greatly and contributed to foreign reserves as production costs were funded from imported foreign currency.

The productions included television commercials, travel shows, documentaries, reality shows, television series, promotional videos, and feature films, with budgets ranging up to $10 million.

Film Fiji chief executive, Dallas Foon, said: “We are very pleased to have had such a successful year for filming in Fiji.

“Most importantly, there were 440 locals employed because of these productions. Those employed benefited from the training and skills development by these productions.

“The benefits of film production previously concentrated primarily in the Western Division, however, recent productions have been based in the Eastern and Northern division, thereby, spreading the spend over more areas of the country.”

Projections this year

As for projections this year, Mr Foon confirmed they are currently pursuing five renowned international producers for possibility of bringing major productions to Fiji.

“We hope to secure some of them.  We will be making appropriate announcements at the time,” he said.

“Fiji is a popular filming destination for TV and we regularly get crews from Australia, New Zealand, Japan, South Korea, USA and Europe.

“This activity increased the past year and we are working at increasing this momentum even further this year through trade shows, direct relations with TV producers and the international filming network.”

Mr Foon said they will be in Chennai, Hyderabad, Mumbai and Los Angeles this month and early March at filming market trade shows.

Support leads to success

Film Fiji chairperson, Shaenaz Voss, said Film Fiji’s successful year could not have been achieved without the tremendous continued support from the Fijian Government.

He said this was through the provision of incentives, budgetary assistance and general support.

Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya, said: “The Fijian Government is very pleased with such a high turnover of film production last year, a great year indeed for Film Fiji.

“The Government will continue providing the necessary support and resources to Film Fiji.

“There are synergies to be drawn from having a successful film industry and the inflow of tourists and investment.

“Hence, the three promotional bodies, that is Film Fiji, Investment Fiji and Tourism Fiji will continue to work together in marketing and promotion campaigns internationally to get maximum exposure.”

Feedback:  rachnal@fijisun.com.fj

 




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