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Golf Boosting Tourism

The Fiji International team has started preparing for the return of Fiji’s biggest professional golf tournament at Natadola Bay Championship Course on October 15–18. After concluding 10 days of meetings
24 Feb 2015 11:55
Golf  Boosting Tourism

The Fiji International team has started preparing for the return of Fiji’s biggest professional golf tournament at Natadola Bay Championship Course on October 15–18.

After concluding 10 days of meetings with sponsors, suppliers and stakeholders, the Fiji International team is confident this year will be bigger and better, says Fiji International general manager Natalie Ritter.

“In 2014, we focused on establishing the foundations of the Fiji International, ensuring we had a strong platform to propel Fiji as a great golf destination to the world,” Ritter said.

“This year we’re focusing on ensuring a strong return on investment for our partners, including boosting in-bound golf tourism. One of the strategies we have is to encourage our local tour operators to include opportunities to watch and experience the Fiji International into their golf packages and promote this internationally to the lucrative golf tourism market of the world.

“We are further enhancing this by becoming a member of the International Association of Golf Tour Operators (IAGTO) whereby all the golf specific golf tour operators of the world will be gathering in Jakarta for the Asian Golf Tourism Convention this April. We hope to be able to promote our local tour operator packages to these strategic buyers of golf and reap the reward of more in bound golf tourists to Fiji over the coming years.”

Feedback from local tour operators on how the event can grow their business was positive with Eroni Puamau, general manager of Rosie Holidays seeing increased bookings from Chinese Golfers following the broadcast of the Fiji International in 2014.

“We had a group of 20 golfers book with us immediately after seeing the Fiji International aired in China and the beauty of Natadola,” Puamau said.




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