SUNBIZ

Koya: Buy Fijian Grown

The Minister for Industry, Trade and Tourism, Faiyaz Koya is encouraging eateries and restaurant operators and those associated in food and beverage to use Fijian grown produce. He highlighted this
08 Mar 2015 10:01
Koya: Buy Fijian Grown
Minister for Industry, Trade and Tourism Faiyaz Koya (right), officially opens Chef’s Kitchen at Namaka, Nadi last Friday as managing director, Anwar Shah looks on. Photo: DEPTFO .

The Minister for Industry, Trade and Tourism, Faiyaz Koya is encouraging eateries and restaurant operators and those associated in food and beverage to use Fijian grown produce.

He highlighted this during the official opening of Chef’s Kitchen last Friday night at Namaka, Nadi.

“Food is a significant aspect of the tourist’s experience of a destination, driven by the growing trends of authenticity and the need demand to haveof a high-quality experience.

“As tourists’ desire for new experiences increases, the ‘authentic’ restaurant experience becomes more important.

“Authenticity is about food that is simple, rooted in the region, natural, ethical, beautiful and honest. These features have the potential of creating — all of the makings offer a true food tourism destination.”

Chef’s Kitchen will provide the doorway to the real Fiji – the multicultural Fiji – the Fiji that has absorbed a number of cultures and with it the different cuisine and created a truly unique cuisine.

“Tourism, particularly food tourism, allows communities to generate income and employment opportunities locally, providing jobs for local chefs, while also fuelling other sectors of the local economy such as agriculture.

“This is where my ministry and the Ministry of Agriculture are working together to ensure that hotels and restaurants, especially in the tourism sector, should use only Fijian grown fruits and vegetables.  Restaurants have always been places to celebrate a special occasion or mark an important milestone, to bond with new friends and or grow closer as a family.

“They provide a service to our communities unlike any other and even as tastes and customs have changed over time, restaurants remain an incredibly dynamic part of our Fijian lifestyle.”

New venture

Managing director Anwar Shah said: “After many years in the tourism industry we thought to try out the new venture in the hospitality section.”

Chef’s Kitchen is the new restaurant arm of AIMS Rental Group. It is a local automotive dealer which has expanded its investment to other division like the restaurant and others in future.

Chef’s Kitchen will be open six days a week for espresso, breakfast, lunch, cake o’ clock and dinner.

Feedback:  sheetalp@fijisun.com.fj

 



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