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Healthy Living Is Priority: Koya

The Fijian Government has established a partnership with the Fiji Food Industry Group to help combat and reduce Non communicable diseases in Fiji. While speaking at the World Consumer Rights
25 Mar 2015 11:05
Healthy Living Is Priority: Koya

The Fijian Government has established a partnership with the Fiji Food Industry Group to help combat and reduce Non communicable diseases in Fiji.

While speaking at the World Consumer Rights Day yesterday, the Minister for Industry Trade and Tourism, Faiyaz Siddiq Koya addressed the initiatives that were going to be put in place.

He said: “Some of the major food companies in Fiji have undertaken initiatives in voluntarily reducing the levels of sodium, fat and sugar.”

These Companies are Nestle Trading Fiji Ltd, Coca-Cola Amatil, Motibhai Group, Food Processors Limited, Flour Mills of Fiji and McDonald’s.

The Fiji Food Industry Group has holistically committed to a plan of action that ensures a co-ordinated and comprehensive approach towards this initiative.

Companies who are part of the group are dedicated to proactively promote healthy active lifestyles and diets on the marketing side as well.

Mr Koya highlight: “A key issue in Fiji is low intake of fruits and vegetables and high intake of starchy foods, most of which are not manufactured

“Working on helping consumers

change their eating patterns to a more holistic manner is the key to long-term success and integral to the efforts of the food industry.

 

Guidelines

Specific guidelines are being introduced around marketing of food and beverages for children, this is so that providing children with a healthy dies is fully supported by parents.

A joint working group has over seen the implementation of the action plans successfully with the food industry through consultations.

This group includes multi-sectorial representation including retailers and the private sectors representatives.

There has been widespread adoption and acceptance of the initiatives undertaken by the industry.

“The approach has also fostered a greater working relationship and closer ties with the Government to ensure effective collaboration is based on a partnership rather than the imposition of regulations,

“This collaborative approach is a key to continuous and sustainable change in the environment for promotion of a healthier Fiji for a while providing consumers accessibility to healthy food,” explained Mr Koya.

The objective of the group is to deliver safe, suitable an affordable food while reflecting local culture and international trends, to meet the needs of the growing tourism market.

 




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