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Tourism Fiji Display Scoops National Award In Aussie Flight Centre Show

Tourism Fiji has been announced as the National Winner for Best in Show for the Flight Centre Travel expos in various cities in Australia. Tourism Fiji’s Australia Regional office participated
10 Apr 2015 10:42
Tourism Fiji Display Scoops National Award In Aussie Flight Centre Show

Tourism Fiji has been announced as the National Winner for Best in Show for the Flight Centre Travel expos in various cities in Australia.

Tourism Fiji’s Australia Regional office participated in four Flight Centre shows – Sydney, Melbourne, Brisbane and Canberra. This is the first time for the office to win the national title.

The annual expo was held over two days in Sydney from January 31 to February 1, with 97,021 people going through the exhibition and a total of 65.96 per cent of new customers attending the expo.

Flight Centre Travel Group, the organisers of the expo, said Tourism Fiji’s display was voted overall winner.

This was due to its openness and ease for customers to enter and gain information, as well as, their customer interaction, traditional dancers and the look and feel of the exhibit with stunning imagery.

Tourism Fiji’s Australia Regional Director, Carlah Walton, said: “We’re thrilled to have won the national title of Best in Show for the Flight Centre consumer expos.

“Tourism Fiji in Australia is committed to demonstrating Fijis unique culture through our innovative stands at these major consumer shows.

“With growing passenger numbers out of Australia, clearly the effort and investment is paying off.”

As the winner of the award, the Australia office also won $5000 worth of hire equipment from Moreton’s Hire for next year’s shows.

The booth

The Tourism Fiji booth was unique compared to the other displays at the expo as it had a thatched roof, similar to the traditional Fijian bure, and a revolving tower which incorporated branded images and messages.

The added ‘wow’ factor for many of those that attended was the presence of four Fijian warriors that were guarding the booth for the duration of the show.

This resulted in many stopping by to pose for pictures with the men in grass skirts and war clubs.

 




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