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Increase Projected For Yaqona Exports

Annual Yaqona exports are projected to increase from $10 million to $20 million annually. Fiji’s annual Yaqona export earning has bounced back over the last five years from $4 million
15 Apr 2015 09:12
Increase Projected For Yaqona Exports
Participants at the Yaqona Meeting held in Labasa recently. Photo: MARAIA VULA

Annual Yaqona exports are projected to increase from $10 million to $20 million annually.

Fiji’s annual Yaqona export earning has bounced back over the last five years from $4 million in 2009 to $7.5 million in 2013. Bulk of export goes to the United States of America, New Zealand and Kiribati.

Yaqona is one of Fiji’s largest agricultural export earner after sugar, dalo, cassava and ginger.

The Ministry of Agriculture has confirmed that currently Fiji has 25 existing exporters.

Promoting awareness

After consulting with some exporters this year, the ministry feels there is a need to help promote awareness, training and market venture.

“This is to help promote and strengthen our share of yaqona in all markets but to do that, the Agriculture Trade team recommended a stakeholders meeting,” the ministry said.

“One of the outcomes of the survey through consultation with exporters is the need to find markets and how to enter markets.”

The ministry and the Yaqona Taskforce Committee had organised a yaqona exporters meeting in Labasa.

This meeting was setup by the Ministry of Agriculture in conjunction with Fiji Crop Livestock Council to map the way forward for the Yaqona industry.

The meeting brought together key Vanua Levu farmers, exporters and key players of our Yaqona industry including Secretariat of the Pacific Community, Biosecurity Authority of Fiji, Ministry of Agriculture, Ministry of Industry and Trade, Fiji Crop and Livestock Council etc.

Feedback:  maraia.vula@fijisun.com.fj

 




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