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Industries With Potential Highlighted

Some industries set to see a boom in growth in Fiji includes medical tourism, cruise ships and construction, says self-made millionaire David Staughton. Speaking at the FRCA CEO’s Forum at
18 Apr 2015 07:41
Industries With Potential Highlighted

Some industries set to see a boom in growth in Fiji includes medical tourism, cruise ships and construction, says self-made millionaire David Staughton.

Speaking at the FRCA CEO’s Forum at Holiday Inn, Mr Staughton said the sugar industry in Fiji may not have a bright future but with right strategies that can change.

“One of the things I presented here are the opportunities that I see for Fiji in the next five to ten years,” he said.

“Some industries will slow down and probably die off and others that will grow really fast.”

One of the things he mentioned was the cruise ship industry.

“This will be big and growing for Fiji. There is a huge opportunity in medical tourism, there are lots of other opportunities for hotels, tourism, property development and construction,” he said.

“Some other ones are where other industries in other countries will have commodities cheaper than ours, such as probably the sugar cane industry.

“To counter this we have to have premium products rather than commodities. Other people can make it faster, cheaper than us but we have to focus on making it better and innovative and exclusive things.

“FIJI Water is a good example of that. You can’t make FIJI Water in China.

“You have a good opportunity with anything that is clean and green but you have to differentiate Fijian Made sugar from sugar from other countries.”

Mr Staughton said the Fijian Prime Minister’s vision for transformation was commendable.

“The Prime Minister is very clear he wants to see a transformation and that is a good thing,” he said.

“The rest of the world is changing rapidly and it is fantastic that FRCA is taking an initiative to facilitate this transformation.”

Feedback: jyotip@fijisun.com.fj

 




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