SUNBIZ

New Magazine Launched To Promote Fiji

Fiji Island Living, a magazine designed to give readers an inside view of Fijian living and promoting the country as a tourism destination, has been launched. The quarterly magazine was
24 Apr 2015 10:48
New Magazine Launched To Promote Fiji

Fiji Island Living, a magazine designed to give readers an inside view of Fijian living and promoting the country as a tourism destination, has been launched.

The quarterly magazine was launched by the Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya, at Taste Fiji in Martintar in Nadi on Wednesday evening.

The magazine will be distributed in Fijian resorts, around the Pacific and travel agents in Australia. It will also be available in 45 top hotels in Australia including lounges in more than 12 international airports.

The magazine will be issued out for free in the destinations in Pacific and funding will be through the advertisements.

The magazine company is headquartered in Vanuatu where all printing and editorial work is done. They have staff members based in other countries.

The magazine will compete with Explore Fiji and Mai Travel.

Mr Koya labelled this as a great marketing deal as it was another marketing aspect from Tourism Fiji to market Fiji.

“It takes care of all aspects of Fiji. It’s an Island Living magazine so it covers a whole lot more than just one area.

 

Behind the product

Magazine editor, Tiffany Carroll, was proud of this achievement to come into the Fijian style of living.

“About three years ago, I thought there was a bit of void in the market for a lifestyle magazine,” she said.

“There are a lot of magazines around that focus on tourism or business but nothing really that captured a bit of everything.”

The whole magazine idea started in Vanuatu with the first issue launched three years ago.

Ms Carroll said the second one was launched in the Solomon Islands and they now do one for Nauru Airlines as well.

“In our opinion, Fiji is the most exciting and the longest established tourism market in the Pacific,” she said.

“So we saw an opportunity to create a lifestyle magazine here that was able to reach local people as well as visitors to the destination.”




Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: