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Visitor arrivals going strong, figures and forecast

Visitor arrivals in 2014 reached a new high of 692,630 that is an increase of 5.3 per cent when compared to 2013 and 2.6 per cent more than the previous
25 Apr 2015 10:06
Visitor arrivals going strong, figures and forecast

Visitor arrivals in 2014 reached a new high of 692,630 that is an increase of 5.3 per cent when compared to 2013 and 2.6 per cent more than the previous record of 675,050 in 2011.

Fiji’s major foreign exchange earners are the sugar, mineral water, garment, fish and tourism industry.

Tourism is Fiji’s largest industry employing more than 40,000 people and earning more than $1.4 billion in foreign exchange earnings.

It has grown at an annual rate of 10 to 12 per cent over the last decade making it the fastest growing industry in the economy.

The 2014 visitor numbers from Australia and New Zealand were the highest ever in a given year and these totals equate to average daily arrivals of 957 and 340 respectively.

Consequently, the earnings from Australian visitors for 2014 was $757.5 million or 53.9 per cent of the earnings from tourism with $224.9 million or 16.0 per cent attributed to New Zealand visitors.

In comparison with 2013, earnings for Australia and New Zealand increased by 7.5 per cent and 8.2 per cent respectively.

 

The trends

From year 2012 to 2014, it is noted that the month of July always records the highest number of visitor arrivals.

This is because the peak season for Fiji occurs from July to September when the sun shines bright and this is also when Australia and New Zealand have their winter break.

The major source markets that accounts for 82.5 per cent of earning for 2014 incurred an increase of 0.5 percentage point compared to a year earlier.

These major source markets include Australia, New Zealand, USA and Continental Europe.

Despite the ups and down in the amount of visitors arrival into Fiji  from 2011 to 2014, the earnings derived from this industry continue to trend upwards and rose to a record $1,404.6 million in 2014.

An increase of 6.6 per cent when compared to the 2013 earnings of $1,318.2 million.

From the figures given in the visitor arrivals into Fiji, it is noted that Australia remains the most dominant source of tourist for Fiji.

The devaluation of Fijian Dollar in April of 2009 boosted the visitor arrivals into our country.

And now with Air New Zealand launching its new Boeing Dreamliner to cater for the direct route to Fiji via Auckland – Nadi will surely increase New Zealand visitor arrivals since it will add 8000 more seats for the same route than last year.

 




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