SUNBIZ

Duruka Export High In Demand

Food Processors (Fiji) Limited is in need of about 15,000 bundles of duruka for canning this season. With the famous local delicacy now in season, the demand for this seasonal
08 May 2015 09:44
Duruka Export High In Demand
Food Processors is in need of duruka for canning which will be for exports.

Food Processors (Fiji) Limited is in need of about 15,000 bundles of duruka for canning this season.

With the famous local delicacy now in season, the demand for this seasonal produce is not only local but overseas as well.

Ministry of Agriculture Market Watch publication highlighted Food Processors buys duruka from farmers and processes it for export.

Operations manager, Krupali Ben, said the company exports canned duruka to New Zealand, Australia, USA and Canada and are getting positive response from the consumers overseas.

“Canned duruka is mostly targeted to the Pacific Islanders residing overseas in a bid to have a niche product away from home and it is well received by them,” Ms Ben said.

Last year, Food Processors exported 1650 cartons of canned duruka and similar amount is expected to be exported this year.

The company has, however, set a certain grading criteria which farmers willing to supply duruka have to meet along with the quality and quantity as per the deadline given by the company.

“The company buys Green hybrid variety of duruka for $4 to $6 per bundle based on the market price,” Ms Ben said.

Frozen duruka

Another company, Ram Karan Kava Dealers Limited, also exports duruka but in fresh and frozen form.

Managing director, Sunil Karan, said they export frozen duruka to Australia and New Zealand and both frozen and fresh are sent to Canada.

Mr Karan buys duruka from Vunidawa, Kiuva village and Tailevu areas as these are his consistent suppliers every year.

“During the main season, we export 300 to 400 kg of fresh duruka every week and last year we exported about six to seven tonnes of frozen duruka,” he said.

Mr Karan hopes other farmers can also plant duruka because if they continue to harvest from the same field every year then the quality deteriorates.

New market

Senior Agriculture Officer Naitasiri, Adriano Tabualevu said under the Agriculture Ministry’s Export Promotion Programme (EPP), one hectare of duruka has been planted in Naitasiri to maintain the quality for export market.

“A new export market has come up for the duruka farmers in Naitasiri. Sai Yee Foods Industries Limited currently buys cleaned and packed duruka for $7 to $8 per kilogram.

“This year duruka is abundant in supply compared to last year when the production dropped due to the long dry spell experienced around the country,” Mr Tabualevu said.

Feedback:  ranobab@fijisun.com.fj

 




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