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Seeto: Visitor Arrival Figures Benchmark Not True Reflection

Using the visitor arrival figures purely as THE benchmark does not give a true reflection of our tourism industry says Dixon Seeto. Mr Seeto, the president of Fiji Hotel and
20 May 2015 10:16
Seeto: Visitor Arrival Figures Benchmark Not True Reflection
Photo: Fiji Live

Using the visitor arrival figures purely as THE benchmark does not give a true reflection of our tourism industry says Dixon Seeto.

Mr Seeto, the president of Fiji Hotel and Tourism Association, made these comments yesterday during the PACMAS Budget Reporting Workshop for journalists at the Tanoa Plaza Hotel in Suva.

Mr Seeto said what usually happens is visitor arrival numbers are used as benchmark.

But, he said, the other side of the coin would be there could be less tourists coming but staying longer and spending more which would be a better situation still.

Mr Seeto said the challenge would be to find the right formula which would take into account the tourist stay as well as the spend and then the contribution to the economy.

While the world, and even Fiji, is going to attract the Chinese travellers, Mr Seeto noted this could in fact be beneficial for our tourism industry given their potential to spend more.

“There is a very rick middle class who wants to spend and travel,” he said.

Statistics

Another concern Mr Seeto highlighted was the lack of hard statistics when it came to our tourism industry.

“There is not enough positive profile of our tourism industry. When you look at hard statistics, tourism is incorporated in other sectors,” he said.

“We are not profiling Fijian tourism in the right manner. If you are an investor, you will not find hard statistics to make you want to invest in the industry,” he said.

Feedback:  rachnal@fijisun.com.fj

 




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