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Deal Boosts Chinese Visitor Arrivals

Sixteen Pacific Island countries can expect an increase in Chinese nationals from Guangdong Province in the not-so-distant future. The South Pacific Tourism Organisation (SPTO), has signed a Memorandum of Understanding
02 Jun 2015 11:34
Deal Boosts Chinese Visitor Arrivals

Sixteen Pacific Island countries can expect an increase in Chinese nationals from Guangdong Province in the not-so-distant future.

The South Pacific Tourism Organisation (SPTO), has signed a Memorandum of Understanding (MOU) with the Tourism Administration of Guangdong Province.

This was during the Fiji-China (Guangdong) Economic and Trade Co-operation Conference held at the Grand Pacific Hotel yesterday.

SPTO chief executive, Ilisoni Vuidreketi said: “The purpose of this MOU is to strengthen exchanges and co-operation, and promote the development of regional tourism in Guangdong.

“The areas of co-operation under this agreement will actively promote tourism and cultural exchanges between the South Pacific and the people of Guangdong Province.”

The MOU is part of the SPTO’s marketing programme for the Chinese market which will greatly benefit the organisation’s 16 Pacific Island government members for whom China is an emerging market.

“Guangdong is a bustling city of 101 million people,” Mr Vuidreketi said.

“If we can get a fraction of its population to visit the South Pacific, the region will benefit tremendously from the economic activities generated by the boost in Chinese visitor numbers.”

The agreement sets a platform for the exchange of information between the two parties.

This will encourage organised tours from Guangdong Province to the Pacific Island countries as an exotic destination.

It also promotes the South Pacific as an investment destination for large tourism enterprises in Guangdong.

SPTO’s member governments can expect increase awareness of their tourism products and destinations in South China.

This is given this newly-established relationship with the Tourism Administration of Guangdong Province.

 

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