NATION

Market For Breadfruit Stressed

Breadfruit has a realistic potential of becoming a substantial horticultural export industry and food security crop in Fiji and other Pacific island countries. Natures Way Cooperative chief executive, Michael Brown,
04 Jun 2015 09:59
Market For Breadfruit Stressed

Breadfruit has a realistic potential of becoming a substantial horticultural export industry and food security crop in Fiji and other Pacific island countries.

Natures Way Cooperative chief executive, Michael Brown, said breadfruit has been exported annually to New Zealand using the High Temperature Forced Air (HTFA) quarantine treatment.

“In New Zealand, the target markets are the fruit shops, supermarkets, Otara fruit shop and flea markets particularly in Auckland,” Mr Brown said.

“But it could be distributed to other cities and main centres in both the North and South Islands.”

He said the major constraints facing the fresh breadfruit exports in Fiji are the lack of steady supply to meet niche markets during the season.

“The large Samoan and Pacific Islanders, the Indo Fijian communities, and Asians living in New Zealand, Australia and the United States form the basis of main market opportunities for fresh Fijian breadfruit.”

Fiji has been exporting Uto dina and Bale kana varieties of breadfruit to New Zealand from 2001.

From 2001 to 2014 a total of 78.8 tonnes of breadfruit mainly from the Western Division was exported to New Zealand, however, the market potential exists for 200 tonnes annually.

Principal Research Officer Horticulture Shalendra Prasad said breadfruit is an important crop for the Pacific Island communities.

He said it grows well under low intensity farming practices and is generally free from major pests and diseases.

“Both fresh and processed market opportunities exist for breadfruits in Fiji and other Pacific islands,” Mr Prasad said.

 

 




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