NATION

FBC Boosts 4FJ Campaign

Fiji Broadcasting Corporation manager radio programmes Shammi Lochan has announced that FBC would support the 4FJ Campaign across its six radio stations, pledging to inform all its audiences on the
09 Jun 2015 11:24
FBC Boosts  4FJ Campaign

Fiji Broadcasting Corporation manager radio programmes Shammi Lochan has announced that FBC would support the 4FJ Campaign across its six radio stations, pledging to inform all its audiences on the need to give kawakawa and donu space to breed.

“It is important that we are mindful of how we use our marine resources because if we are fishing these fish when they are breeding then there will not be enough supply to keep us healthy,” Mrs Lochan said.

Kawakawa and donu, commonly called grouper in English, are a Grade-A fish and an important source of protein for Fijian communities and valuable to Fiji’s economy. But as Fiji’s population has grown and the demand for both food and income has grown, these fish stocks are declining across Fiji.

The 4FJ Campaign (short for ‘For Fiji’) is asking people across the country to pledge together to forego these fish during its peak spawning season; June through to September, to help the fish recover. Nearly 4000 people have pledged to date.

“On our six radio stations, we pledge to educate people not to buy, sell or eat kawakawa and donu during the peak spawning months so that for the rest of the months we will have more of these fish,” she said.

The FBC radio stations, are Radio Fiji One and Bula FM (i-Taukei), Radio Fiji Two and Mirchi FM (Hindustani) and Gold FM and 2Day FM (English).

“With this pledge, FBC has identified a critical issue facing Fiji and is taking swift action to help the people address it. This is the highest service the media can provide the public,” said Scott Radway, the executive director of SeaWeb Asia Pacific, the organisation that designed the campaign.

“We applaud Shammi Lochan and the FBC family for getting behind us with the help.”

Mrs Lochan, has also made a personal pledge not to eat the fish at home during the spawning season, and agreed to be one of the 4FJ 2015 champions.

She said urgent action was needed, and she hoped all her family, friends and audiences would join her in making the 4FJ pledge.

“Kawakawa and donu are an important source of income for fisherman and, in the Pacific, we largely depend on the sea for food; so what will happen when that supply begins to run out?”

 

Feedback: newsroom@fijisun.com.fj

 




Fijisun E-edition
Tanoa Waterfront Lautoka Fiji
Subscribe-to-Newspaper
Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: