SUNBIZ

Fake Handicraft Wipe Out To Begin

There are moves to wipe out fake Fijian arts and craft currently being sold to tourists. To do that, the Ministry of Tourism will soon be launching the 2014 International
17 Jun 2015 10:49
Fake Handicraft Wipe Out To Begin
Minister for Tourism Faiyaz Koya with Debra Sadranu and Beatrice Nast during the Fijian Tourism Expo at the Denarau Events Centre in Nadi yesterday. Photo: WAISEA NASOKIA

There are moves to wipe out fake Fijian arts and craft currently being sold to tourists.

To do that, the Ministry of Tourism will soon be launching the 2014 International Visitors Survey Draft Report.

Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya said the report indicated that visitors are concerned that hotels, resorts and retail outlets are not selling genuine Fijian arts and crafts.

He made the comments while oppening the 2015 Fijian Tourism Expo at Sheraton Fiji Resort, Denarau.

“We also want our tourists to return with more than just memories, but with genuine Fijian arts and crafts,” he said.

“The Fijian Government is working towards addressing this concern, and had launched the Fijian crafted brand in 2012.”

This is part of the overall Fijian Made-Buy Fijian Campaign that authenticates Fijian Made products.

The brand/logo differentiates the authentic Fijian arts and crafts from the imported pass-offs.

Mr Koya also made special mention of Tappoos, Prouds and Jack’s of Fiji for dedicating space to licensed Fijian crafted products.

“It is equally important that other tourism industry players also come on board.

“Hotels, resorts, tour operators and the international buyers need to work with us to ensure that the word ‘Fijian’ is not tarnished or misrepresented and benefits flow to our people.”

Mr Koya emphasised the efforts taken by the Fijian Government.

“As stakeholders in the industry – as buyers and sellers of the Fijian product – you need to be aware of efforts of the Fijian Government to give you the best, not just in terms of incentives, easy access to land, but also a well-education workforce.

He said they have set the foundation, created the environment and made the necessary investments, which will enable the private sector to operate in a vibrant industry.

“It is the responsibility of all of you here to take up the opportunities available.”

He said there are plans to ensure that all tourism-related agencies and other Governmental arms work together to create a long-term plan for the Fijian Tourism industry to reach the $2billion mark.

This means that in the next 3-5 years the tourism industry will be able to source workers who have a minimum qualification of high school graduation.

The Expo ends tomorrow.

 Feedback: waisean@fijisun.com.fj


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