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French Bakery Plus Mini Supermarket Coming Soon Says New Owner Bruce

French Bakery’s new owner has decided to expand and open a mini mart with the bakery. The famous bakery located in central Samabula was sold earlier this month. Lonefah Limited
20 Jun 2015 09:11
French Bakery Plus Mini Supermarket Coming Soon Says New Owner Bruce

French Bakery’s new owner has decided to expand and open a mini mart with the bakery.
The famous bakery located in central Samabula was sold earlier this month.
Lonefah Limited and French Bakery Director, Bruce Lin said: “When I went to the shop there is nothing there only bread and I want to change that.
“My plan is later this year to open a Mini Supermarket with the Bakery.
“Samabula is like a town – the school and University is there and also the church and a lot of people are living there so I think it’s important to open a supermarket.”

Why Bakery
With a strong bread culture in Fiji, Mr Lin saw the obvious potential in the market and jumped right into it.
“In Fiji for a long time now bread has been consistent in the market. That’s why I wanted to try this business.
“But I was told French Bakery is not like what it used to be.”
Over the years with the change in owners French Bakery’s quality has deteriorated, he said.
“Back in the day it was one of the top bread shops, so I want to make it like that again.
“I will bring new products. I understand that the bakery was famous for its pastries and I want to bring that back,” he added.
Mr Lin will continue to operate under the French Bakery banner.

Investment
Because of the state of the bakery, the previous owner Jak Tavanavanua has signed up a special agreement with the new owner
Mr Lin explained: “We have signed documents with the lawyers and I own the business 100 per cent.
“However, because of the state of the business he has told me to run the bakery and then we will negotiate a price.
“But we are looking at around FJ$100,000.”

Licence
Previously, the bakery operated for 24 hours.
“The Government has changed the law if you want to open for 24 hours you have to get another licence.
“It has to be in the city area only then you can operate for 24 hours.
“Yet French Bakery is only selling bread and no liquor, so I hope the Government can give me the licence so I can open 24 hours.”
There are currently 23 staff who work in shifts
Mr Lin said this is not enough.
“I don’t want to fire them because they all have families.
“So If I get the licence then I can keep my staff as well.”

Ownership
Mr Lin is operating Lonefah Limited which specialises in managing companies.
“I have previously managed the Central Cuisine and now I am managing the Southern Cross at the University of the South Pacific at Laucala Bay.”
The French Bakery is his first self owned business.

Value Adding
Mr Lin has plans to train his staff.
“Fijians love their bread. If something new comes they try it but always go back to their bread and I want to provide the best bread in town.”
To make this happen, Mr Lin has sent his uncle to China to study baking.
“When he comes back we will venture into other pastries and cakes.
“I have also planned next year I will start teaching my staff to bake other products apart from bread.”

Future Plans
Having lived in Fiji for more than 15 years, Mr Lin calls Fiji his home and will continue to invest in the local economy.
“I came to Fiji in 1999, I got married and now I have four kids.
“I want to stay here and continue to expand my businesses.
“But I want to give back to the community.
If my business does well I will donate 5 per cent of the profit to the poor.




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