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Introducing Frozen Yogurt To The Market

A new product is expected to hit the Fijian market soon. But most extensively to resorts, restaurants and service stations. Frozen Yogurt was launched at the 2015 Fijian Tourism by
20 Jun 2015 08:50
Introducing Frozen Yogurt To The Market

A new product is expected to hit the Fijian market soon. But most extensively to resorts, restaurants and service stations.
Frozen Yogurt was launched at the 2015 Fijian Tourism by Frozen Fiji, based in Pacific Harbour.
Managing director Heather Crossingham said, “We are introducing the first soft serve Frozen Yogurt machine to Fiji which is now a healthy alternative to Ice cream, a new concept.”
“I’ve lived for the last five years in Pac Harbour, and this is one thing I missed a lot which is a really big craze in America, Australia and New Zealand.”
Ms Crossingham said the Frozen Yogurt is 98 per cent fat free with its base product imported from Australia.
“Once the product is established, we will also manufacture the product in Fiji. We have monthly release on new flavours which will be Fiji inspired flavours like coconut, kava and cinnamon flavour.”
She said they will continue with research and development.
Works
The main ingredient requires the frozen yogurt base and flavours can be added later.
“Then it will be the distributor, supplying the machine to the hotels, restaurants and service station so that everyone can have an alternatives option to ice cream as the healthy option or a treat.”
At the moment they have three machines, two just arrived into the country on Wednesday.
“We are going to do some sampling on the machines, for the researchers on the development of the flavours and see what people like, because it is something new for Fiji. We want to see what works and what doesn’t, we’ll try chocolate, and various Fiji inspired flavours,” Ms Crossingham said.
Investments
“For us it’s a pretty large investment because were buying the machine and supplying them to the hotel so were pretty committed with the concepts.”
She said using the FTE was a good time to launch the product.
“We used the FTE to launch so that the hotels and resort can try it, including the travel agents and we do some feedbacks, – so far have been amazing and everyone seems to have loved it, a success.
“We’ve had so many feedbacks as most of the hotels said that they want the machine in their hotels for the tourists and for educating the local community and knowing that there’s another alternative.”
Frozen Fiji is a subsidiary of FreeDive Fiji Charters which has been in operational in Pacific Harbour for the past five years.

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