SUNBIZ

Unlocking Wellington’s Potential With New Service

Wellington, here we are was our headline as the Fiji Airways Nadi-Wellington services on Thursday began. Perhaps what should be ringing as well from New Zealand’s capital is ‘Fiji, here
27 Jun 2015 09:07
Unlocking Wellington’s Potential With New Service

Wellington, here we are was our headline as the Fiji Airways Nadi-Wellington services on Thursday began. Perhaps what should be ringing as well from New Zealand’s capital is ‘Fiji, here we are, too’.
As the Fiji-New Zealand Business Council president Craig Strong says, the inaugural flights is ‘extremely’ positive for the council.
“Tourism aside, the addition of the Nadi-Wellington service dovetails well into the councils drive to assist Investment Fiji in their strategy of large scale FDI and increased exports to New Zealand,” Mr Strong said.
“This new service allows the membership and potential investors to use Wellington as a spring board to and from the lucrative (but often ignored) provincial business hubs such as the Manawatu, Taranaki, Hawkes Bay and Wairarapa.
“The new service increases accessibility to markets other than Auckland, Waikato and the Bay of Plenty.”
Mr Strong’s comment also reinforces New Zealand’s high economic growth.
The economy is well into an expansion as stated in a statistics review.
ANZ said in its overview of New Zealand that the economy is picking solid growth of around 3 per cent per year over the coming years.
And this means that it is becoming a leader amongst global peers.
This is also shown in the strength of the Kiwi dollar. While it may have reached its lowest in five years, it is up against the Australian dollar, which has dropped in recent times.
Tourism
Mr Strong added: “Kiwis across the length and breadth of NZ have long considered Fiji a favorite holiday destination, particularly during the winter months.
“This has been particularly due to accessibility and familiarity (everyone knows someone who has been to Fiji).
However, over recent times New Zealanders have been offered a wider choice and have chosen alternative winter holiday destinations such as Bali, Vietnam and Hawaii.
Mr Craig said the Hawaii’s 2015 winter season Hawaii holiday packages are price competitive and are comparable to flight and accommodation packages offered in Fiji.
“The addition of this Wellington service will definitely increase the arrival numbers into Fiji as this provides ease and accessibility, shorter travel times, the same time zones and our warm Fi
“The thought of having your morning java fix in Cuba Mall and sun downers in Denarau will definitely appeal.”
Fiji Hotel & Tourism Association president Dixon Seeto said: “When you have direct access, it gives you greater opportunity to penetrate the market.”
Nadi Chamber of Commerce and Industry’s president Dr Ram Raju said this market played a huge role in Nadi’s tourism sector.
“It’s a positive growth towards visitor arrivals and a means of increased trade and production and income for business and revenue generation,” he said.
“Over the years we expect the market to grow bigger with more flights and apart from visitor arrivals there’s a lot of potential for cargo.”




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