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EDITORIAL: Planning In Advance For Future Games

Many minor sports are still in the amateur code. Because of that their biggest challenge is financial support. Their main source of funding comes from fundraising drives, donations and small
28 Jun 2015 10:43
EDITORIAL: Planning In Advance For Future Games

Many minor sports are still in the amateur code. Because of that their biggest challenge is financial support.

Their main source of funding comes from fundraising drives, donations and small sponsorships from corporate bodies.

Team Fiji is most fortunate that the Government, through the Fiji National Sports Commission, continues to be the Good Samaritan.

Last Thursday, Government agreed to exempt Team Fiji from paying the departure tax which amounts to $90,000. This is a huge relief. Again the FijiFirst Government shows its commitment to help all sports, particularly the minor codes which usually face financial challenges.

The first batch of our sports reps departs for the Pacific Games in Papua New Guinea on Wednesday.

Government stepping in to help has become a trend now. National sports federations, however, cannot expect the Government to continue doing it. It depends on the availability of funds and which party is in power.

Come 2019 Pacific Games in Tonga, there is no guarantee that the party in power will bail them out.

Shop N Save Athletics Fiji makes up 11 per cent of the 25 sporting federations taking part in the Games.

They are the first to pay their levy of $75,000 (including paralympic) and last night they were still fundraising at the iCrave Bar in Suva to aid development and plans for the future.

“It’simple if you plan it properly,”Athletics Fiji chief development officer Joe Rodan Junior said.

“We have been doing this since last year and we collected close to $50,000 from doing our weekly kati .

“We want our athletes to take a free ride to the

Games, the onus is on the coaches, administrators to make it happen for them.”

There is need to have a strong public relations campaign plan. They need to know how to approach certain groups to connect to your cause.

Once you start getting good PR through the media, and start shaping a positive perception of the sport, it makes it easier for the development officers to run community-based programmes. So when you run fundraising activities, you have a bigger network to reach out to for support, and people are likely to turn up.

People feel engaged and involved and are familiar with what’s happening. It’s a lot of challenge, and requires having the right people in place to drive these initiatives and convince people that it can be done.

For sports federations to grow, they need qualified people with the right attitude to set up a culture of commitment, hard work, sacrifice and independence.

When this happens, federations will no longer depend on Government for funding.

 



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