SUNBIZ

Backpackers Association Hope To Build On From Founder’s Success

The Fiji Independent Travellers and Backpackers Association hopes to build on from the successes of its founder, Errol Fifer, and continue to take the industry to new levels. This was
13 Jul 2015 10:28
Backpackers  Association Hope To Build On From Founder’s Success
The Fiji Independent Travellers and Backpackers Association and tourism industry members got together to farewell long-time Fijian tourism industry icon Errol (seated second right) and Antoinette Fifer (seated right). Photo: Salote Qalubau

The Fiji Independent Travellers and Backpackers Association hopes to build on from the successes of its founder, Errol Fifer, and continue to take the industry to new levels.

This was the assurance given as the association farewelled Mr Fifer and his wife Antoinette Fifer.

A dinner function was organised by the association with the help of Smugglers Cove, Selva Tours, Aqua Pacific and Tanoa Skylodge.

It was fifteen years ago when Mr Fifer established the then-called Fiji Island Backpackers Association.

Mr Fifer has been involved with the tourism industry in Fiji for over 40 years having been involved in establishing Mana Island Resort.

Mr and Mrs Fifer have owned and operated Nadi Bay Resort Hotel for 15 years.

The couple were touched with the function and with the members of the association for honouring them.

Association Treasurer Mark Hinton said: “He has been involved with the backpacker market for a long time.

“He is a very successful operator himself in that market segment.”

“He has brought the backpacker association up to new levels and left it in good hands with a young committee.

“We are looking forward to some good years to get the operators together throughout Fiji to look after this segment of the market which is really youth travel.”

Mr Hinton said he had known Mr Fifer for 12 years now.

“We were competitors in the market but we do get on very well and we play golf quite a lot together and we have a lot of social activities together,” he said.

 

Backpacker Market

Meanwhile, Mr Hinton said the segment had become more than just backpacker now.

“It’s a youth travel market. It’s a segment of the market that stay longer than the normal tourists and they spend a lot more,” he said.

“Their expectations are higher now. There is a lot of competition worldwide with emerging markets in South America, South Africa and traditional markets in South East Asia along with Australia and New Zealand.

“The operators really need to grasp the diversity of what’s happening out there overseas.”

Feedback: sheetalp@fijisun.com.fj

 

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