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ANALYSIS: June Visitor Arrivals Reach Record High

The Fiji Bureau of Statistics says provisional numbers for visitor arrivals for June this year reached a record 72,525. This was an increase of 13.8 per cent compared to the
22 Jul 2015 10:39
ANALYSIS: June Visitor Arrivals Reach Record High

The Fiji Bureau of Statistics says provisional numbers for visitor arrivals for June this year reached a record 72,525.

This was an increase of 13.8 per cent compared to the same month a year earlier when 63,721 visitor arrivals were recorded.

June is usually the month visitor arrivals into the country start to pick up but to reach a record 72,525 is really indicative of our growing popularity as a tourism destination.

Australia as usual accounted for almost half the visitor arrivals in the month recording 8.7 per cent more from the same month a year earlier to 35,695.

But notable increases were also recorded from China (up 66.6 per cent to 3094), the United States of America (18.1 per cent to 8063).

However, decreases were recorded in the number of visitors from Rest of Asia (down 38 or 29.6 per cent to 924) and Canada (down 313 or 30.5 per cent to 712).

Visitors arriving for holidaying purposes accounted for 79.1 per cent of total arrivals.

While 6.3 per cent came to visit their friends or relatives, 3.5 per cent came for business purposes while 11.1 visited Fiji for other reasons.

 

12-monthly numbers

In the moving 12-monthly numbers ending June 2015, the total number of visitors to Fiji increased by 7.5 per cent compared with the same period on 2014.

During this period, visitors from China increased by 38 per cent, South Korea by 37.3 per cent and rest of Asia by 24.1 per cent.

At the same time, visitors from Pacific Islands increased by 15.3 per cent, New Zealand by 14.8 per cent, USA by 12.7 per cent, Australia by 2.5 per cent and Continental Europe by 0.3 per cent.

Looking at the numbers, it is evident that we are now moving towards growing the pie as far as our tourism industry is concerned.

This is something which has been highlighted by Government constantly.

Australia followed by New Zealand have been our traditional major sources of tourism.

But over reliance on these two source markets can spell disaster for our heavily tourism-dependent economy in the evident there is some economic downturn in their economies.

The fact we now have increasing visitor numbers from China where there is an increasing middle class travellers augers well for us and our economy.

Of course we need to continue with the promotional activities to ensure we continue to entice more travellers from our non-traditional markets.

The efforts of our tourism stakeholders therefore are praise-worthy.

But while we had increases, there were decreases recorded for visitors from Canada (8.6 per cent); Japan (7.5 per cent), the United Kingdom (3.6 per cent) and Other countries (0.7 per cent).

January to June visitor arrivals in 2015 showed a 8.7 per cent increase over the corresponding period in 2014, up from 308,611 to 335,517.

More collaborative efforts will surely lead to more such good news in future and more successes for our tourism industry.

Feedback: rachnal@fijisun.com.fj

 


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