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Fiji Hotel And Tourism Association Champions 4FJ Campaign

The Fiji Hotel and Tourism Association board of directors have taken a lead role for the tourism industry joining as the newest member of the 4FJ Movement. Through this initiative,
23 Jul 2015 12:11
Fiji Hotel And Tourism Association Champions 4FJ Campaign
From left: FHTA board member and General Manager of InterContinental Fiji Golf Resort & Spa Erik Stuebe, FHTA president Dixon Seeto and FHTA CEO Michael Wong.

The Fiji Hotel and Tourism Association board of directors have taken a lead role for the tourism industry joining as the newest member of the 4FJ Movement.

Through this initiative, the board will be encouraging the association ‘s more-than 250 members to pledge not to serve Kawakawa and Donu in spawning months.

The peak spawning months started from June through September.

Chief executive Micheal Wong said: “FHTA deeply values and respects the culture and people of Fiji, which draws visitors from around the world to our shores.”

 

Process

The FHTA Board of Directors have voted in support of a resolution.

This empowered the Association administration to work with the 4FJ campaign to disseminate campaign information to its members and, where appropriate, to partner for pledge drives.

Mr Wong said giving back to the communities in Fiji is important to them all.

FHTA president, Dixon Seeto, said he hoped all the members could step up and send a powerful message about the visitor industry’s collective commitment to sustainability in Fiji.

“We have a chance, as a sector critical to the health of Fiji’s economy, to make an important statement about the need for green growth,” Mr Seeto said.

“We hope our members will join us in supporting this important cause.”

 

Growth

Since the launch of this campaign the past year, it has managed to secure nearly 4000 individuals to pledge.

The campaign has grown widely and received support in rural and urban areas, from high profile leaders, both nationally and internationally.

The SeaWeb Asia Pacific executive director and creator of the 4FJ movement Scott Radway said: “Our partnership with FHTA means we are bringing a dialogue about sustainability.

“This is to every corner of a sector that reaches thousands of visitors and employees daily.

“That can mean nothing but good things for Fiji’s future.”

Mr Radway highlighted the movement has made initial inroads with the visitor sector, including high profile pledges from resorts.

A partnership with the Mamanuca Environmental Society has also helped secure more resort pledges in the past month.

But the grassroots campaign has been limited in its ability to reach all hotels and resorts, he said.

Feedback: rachael.nath@fijisun.com.fj

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