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Securing Customer Loyalty A Challenge

It is not the regularity of shipping services which is a challenge for members of the Fiji New Zealand Business Council. Rather, it is securing customer loyalty in the export
29 Jul 2015 09:02
Securing Customer Loyalty A Challenge

It is not the regularity of shipping services which is a challenge for members of the Fiji New Zealand Business Council.

Rather, it is securing customer loyalty in the export market.

Fiji New Zealand Business Council president Craig Strong said would mean that facilitation at ports during loading, regularity compliance needs to be seamless.

“One of the benefits of the historic trading relationship of Fiji and New Zealand is the regularity of shipping services between the two countries,” he said.

In light of this challenge, Mr Strong said they have embarked on engaging stakeholders in talanoa sessions to enable open discussion on issues.

“This is so that we can work collaboratively in assisting our members in this regard,” he said.

“We were very fortunate to have the general manager customs, Tevita Tupou, at a recent council function in Nadi. We plan to repeat this session at our forthcoming member’s breakfast in Suva.”

SHIPPING VOLUME

Mr Strong is also the general manager for Pacific Agencies (Fiji) Limited.

Therefore, as an agent’s perspective, he said the shipping volumes were increasing, imports in particular.

However, he said it is an extremely competitive market environment with a number of players placing rates and subsequent margins under pressure.

“From a council’s perspective, this gives the members options in terms of shipping options and purchasing power which is obviously beneficial,” he said.

Joint Conference

The annual joint conference of the Fiji New Zealand and the New Zealand Fiji Business Councils was held in Auckland, New Zealand, recently.

Mr Strong said a key focus for the delegates from Fiji was to foster export opportunities.

“The conference was well-attended by most of the key shipping companies that service the Fiji-New Zealand-Fiji trade lanes,” he said.

“A large proportion of our members export not only to New Zealand but throughout the Pacific.

“Regional export markets, particularly New Zealand, Australia and Papua New Guinea continue to present a tangible growth opportunity for our members.”

OUR PORTS

Meanwhile, whilst our ports authorities used to be put under scrutiny for the service delivery and congestion etc previously, it doesn’t seem to be the case now.

Mr Strong acknowledged that Fiji Ports Terminal have worked very hard over the past 24 months to put into place initiatives to increase efficiencies.

He, however, stressed these initiatives needed to continue.

 



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