Fiji Secondary Schools Rugby major sponsor, Coca-Cola Amatil Fiji, is concerned on media bans placed by schools

This is in the build-up to the 2015 Coke Zero Deans quarterfinals on Saturday at the ANZ Stadium in Suva.

Coca-Cola Amatil Fiji marketing manager Lawrence Tikaram is urging schools to co-operate with the media.

“Sponsors and the media play a big role and make things happen,” Tikaram said.

“Schools need to designate a spokesperson for each team to interact with the media and provide some insights and the expectations of the team.

“The media plays an important role in the development of the sport.”

He urges schools to be good ambassadors of the sport.

“We respect that schools want to keep a low profile. At the same time all schools need to have a spokesperson to give feedbacks to the media on their progress.

“We are a democratic nation and we need to communicate freely.

“There are fans and supporters out there who want to know about the team so my plea to team managements to get involved with the media.”

Tikaram wishes all teams the very best in this year’s competition.

“No one is coming to the quarterfinal to lose,”he said.

“We wish all teams the best of luck.”

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