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Fijian product potential in USA market highlighted

Fijian products with intellectual property in them would be some things which would have potential and demand in the USA market. USA Department of State Principal Deputy Assistant Secretary Kurt
19 Aug 2015 10:42
Fijian product potential in USA market highlighted
US Department of State Principal Deputy Assistant Secretary Kurt Tong. Photo: Jona Konataci.

Fijian products with intellectual property in them would be some things which would have potential and demand in the USA market.

USA Department of State Principal Deputy Assistant Secretary Kurt Tong highlighted this yesterday.

Mr Tong said these would include items with Fijian designs as well as textile, apparels and handicraft.

He indicated there also may be potential in exporting fruits into the USA but biosecurity would be an issue because of the due diligence taken similar to that by Fijian authorities.

He also believes there are opportunities in manufacturing and processing as well.

One of the main purposes of Mr Tong’s visit is to explore opportunities for the USA in Fiji.

 

Tourism and services

But a concern is the USA market is so large, how does one know what segment to target?

Mr Tong said there are some lines of business, for example tourism or services, where the market can be targeted very specifically in an effective way.

“Even if it doesn’t have a very large market relation, it can still be a successful investment,” he said.

“There are other businesses where you do need that kind of scale where you are trying to sell into a market in an efficient manner.

“I think there are considerable opportunities for American firms here in services in particular but also in utilising Fiji’s position as a regional hub in terms of logistics, finance as well as planning of operations.”

Mr Tong said very strong growth in visitor arrivals from USA to Fiji had been noted in recent years and there are still more opportunities.

“Each of those visits creates additional opportunity and recognition of Fiji as a business destination and economic destination,” he said.

“As numbers of visitors increase, Fiji will want to protect its brand to make sure it is getting the kind of tourists who respect Fiji’s environment and see it in a beautiful form rather than exploiting it.”

 

Assistance for investors

Mr Tong highlighted there is a programme call Select USA which aims to attract foreign investors to consider investing in US.

“That is a gate of first entry in terms of getting information about the opportunities in the USA,” he said.

“Secondarily, what most foreign investors who have been successful in USA do, is they look for agents or partners who help them investigate the opportunities in USA.

“If their investment requires a physical facility, they often find it easier to talk to the State government.

“State and Local government are the main force for attracting foreign investment.”

Feedback: rachael.nath@fijisun.com.fj

 

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