SUNBIZ

Tourism Numbers Reach Record

Provisional figures released by the Fiji Bureau of Statistics show that visitor arrivals reached a new monthly record of 79,494 in July this year. This surpassed the previous high of
19 Aug 2015 09:24
Tourism Numbers Reach Record

Provisional figures released by the Fiji Bureau of Statistics show that visitor arrivals reached a new monthly record of 79,494 in July this year.

This surpassed the previous high of July 2011 (72,067) by 10.3 per cent.

The July 2015 arrivals figure is 8,678 or 12.3 per cent higher than that of July 2014.

As a result, the total visitor arrivals for the first seven months of this year sits at 415,011, an increase of 35,584 or 9.4 per cent compared to the same period the past year.

Figures show New Zealand seeing a prevalent increase with 16 per cent more arrivals compared to the same month last year.

Australia, traditionally our largest tourist source, has had a 6.8 per cent increase. Australia and New Zealand make up almost 65 per cent of total visitor arrivals.

Tourism Fiji executive chairman, Truman Bradley, said the growth in the provisional figures was in line with the visitor arrivals targets set by Tourism Fiji.

“The positive trend to our visitor arrivals is a reflection of the elbow-greasing done by our team across our key markets,” he said.

“This is to ensure more and more people want to keep coming to our country, as well as the efforts of the Government to put in place strategies to boost the tourism industry and our economy.”

 

Initiatives

Mr Bradley explained some of the strategies that helped attract more people to Fiji.

“New flight routes to Fiji from Australia and New Zealand, visitor-friendly immigration policies, Tourist Tax Refund Scheme, putting in place innovative investment policies, and improvements to the infrastructure are some,” he said.

“The current provisional figures for the first seven months indicate that we have achieved almost 58 per cent of our visitor arrivals target in a good way.

“The industry is expected to peak in the next three months and as a result we expect to achieve our target and give the much needed boost to the Fijian economy.”

 

Further boost

Meanwhile, Mr Bradley said the arrival of the first New Zealand B787 Dreamliner to Fiji in October is expected to further boost tourist numbers from New Zealand.

“We have a total of 72,870 New Zealanders visit the country from January to July 2015 and we expect to see continuous inflation in those numbers,” he said.

“The arrival of the Dreamliner is one way for us to be able to do that and the Tourism Fiji team will be deploying campaigns to leverage the profile of what will be another historic moment for Fiji’s tourism industry.”

 

Increases:

  • New Zealand – 2906 or 16% to 21,105
  • Australia – 2181 or 6.8% to 34,424
  • Pacific Islands – 1710 or 54.5% to 4849
  • United States – 880 or 13.2% to 7552
  • China – 754 or 27.3% to 3511
  • Other Countries – 156 or 43.8 % to 512
  • Canada – 108 or 8.5 % to 1381
  • South Korea – 49 or 10.4% to 520
  • Japan – 32 or 6.1% to 555

Decreases:

  • Continental Europe – 80 or 3.2% to 2408
  • Rest of Asia – down 12 or 1% to 1145
  • United Kingdom – down 6 or 0.4% to 1532

Feedback: rachnal@fijisun.com.fj

 

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