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Vodafone Fiji: Mobile Subscription Saturation Point Reached

Vodafone Fiji believes the Fijian market has reached saturation point for mobile subscriptions with mobile devices significantly greater than the country’s population base. It therefore feels future growth can only
30 Aug 2015 10:55
Vodafone Fiji: Mobile Subscription Saturation Point Reached

Vodafone Fiji believes the Fijian market has reached saturation point for mobile subscriptions with mobile devices significantly greater than the country’s population base.

It therefore feels future growth can only be achieved by delivering greater value to the existing customer base or winning back market share.

This has been highlighted in the Amalgamated Telecom Holdings Group 2015 Annual Report. Vodafone Fiji is a subsidiary of Amalgamated Telecom Holdings.

Data growth has continued to drive business growth for Vodafone Fiji.

It said the prepaid consumer market achieved 56 per cent growth in total data revenues and 86 per cent growth in mobile internet volumes over the same period last year.

These were driven largely through new data connections.

“4G broadband revenues grew by an impressive 66 per cent month-on-month,” the report said.

“Tailor-made plans were launched to further complement the growth in data allowing customers to customise plans that best suited their individual preferences.”

While data was undoubtfully the star performer, other key revenue items delivered strong performance as well resulting in overall revenues closing at a record $220 million.

 

Customer numbers

Despite the increase in data revenue, a decline in net subscriber numbers was noted.

However, the annual report said more value was delivered to the existing customer base, resulting in increased Average Revenue Per User as well as total revenue growth.

The mobile internet customer base grew by an impressive 80 per cent on the last financial period.

Additionally, the increase in new 4G broadband customer base was also above expectations with an average growth of 35 per cent month-on-month with over 100,000 4G devices connected.

 

Opportunities explored

Whilst these are opportunities the business will continue to pursue, Vodafone Fiji is also looking at opportunities for growth in the ICT sector across the region.

A number of management services, contracts with network operators in the region have been entered into, the annual report said.

The business also continues to evaluate opportunities for growth through mergers, acquisitions, strategic alliances and management services contracts in the ICT sector.

This is to continue to deliver growth for shareholders.

Feedback: rachnal@fijisun.com.fj

 

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