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ANZ Announces New Brand Campaign In Fiji

ANZ is taking a new direction for its advertising in Fiji connected to the bank’s global brand campaign launched in May this year. ANZ has continued the evolution of its
29 Sep 2015 10:13
ANZ Announces New Brand Campaign In Fiji
ANZ CEO Pacifi c & CEO Fiji Vishnu Mohan.

ANZ is taking a new direction for its advertising in Fiji connected to the bank’s global brand campaign launched in May this year.

ANZ has continued the evolution of its brand through its new global advertising campaign which features powerful vignettes of individuals who have been pioneers in their given field and achieved extraordinary feats.

The new campaign – which incorporates ANZ’s new tagline “Your World, Your Way” – is about empowering customers to seize opportunities and shape the world they aspire to live in.

It is positioned to be more relevant to the bank’s increasingly global customer base.

Those featured in the campaign include Lydia Ko – youngest ever world No.1 professional golfer, Nolan Bushnell – founder of Atari and Dr Rebecca Lee – first woman to visit the North Pole, South Pole and Mt Everest.

ANZ CEO Pacifi c & CEO Fiji, Vishnu Mohan, said: “Our customers all have unique lives full of different experiences, opportunities and ambitions for the future – we’re here to help enable them to make those aspirations a reality.

“The campaign features a diverse range of people from all over the world.

“While not all are immediately recognisable, they each have an inspiring story about how they challenged the status quo to succeed in their field and make the world a better place.

“These are stories that we think all our customers can relate to and draw inspiration from, whether from Fiji or any of the 34 countries where ANZ has a presence.”

The campaign was launched yesterday at a customer event held at Damodar Event Cinemas in Suva.

New advertisements from ANZ will be screened at the cinema’s throughout October, as well as at Village 6 in Suva and Village 4 in Lautoka.

New brand signage is also being progressively rolled out across Fiji and the Pacific.

Feedback: rachnal@fijisun.com.fj

 

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